Domestic Lifestyle Marketing Animation

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Project Main Details

Domestic Lifestyle Marketing Animation 
This is a "whiteboard animation" that explains some of the shifting landscape of lifestyle marketing. This video will be used in internal presentations to help explain a complex offering that our company has. There is potential for the video to be on our blog or website but for now its for internal presentations and meetings only. 
2014-09-24 21:41:18 GMT
2014-09-26 21:00:00 (GMT -05:00) Eastern Time (US & Canada) 
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0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far.
Voice123 SmartCast is seeking 25 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 25 audition(s) and/or proposal(s) so far.

Project Parameters

The Voice Actor should be located in:
Flexible Price - USD 300 to USD 400
Training, business presentations, sales, and web sites
2 Minutes
English - USA and Canada
Young Adult Female OR Middle Age Female
• Audio files must be delivered via email OR
• Audio files must be delivered via FTP/Dropbox/Google Drive/cloud
• Deliver edited and finished voice tracks
Not defined
This is a non-union project

Script Details

***custom demo required*** 
The Lifestyle Marketing Space –
A consumer-driven brand engagement dynamic
that’s changing the way companies relate to their customers…

But let’s back-up –
Ten years ago, social media was barely a whisper…
Google just registered its IPO…
TiVO began enabling viewers to skip over TV commercials…
And search engine optimization revealed a more acute understanding of consumer behavior.

What we didn’t know then was how rapidly consumer behavior was shifting from REACTION to DICTATION…

While media buying and advertising pushed on, brands began losing control over their message – gradually relinquishing their relevancy in the marketplace.

Circuit City
KB Toys
And a slew of small businesses…
all shut their doors in the last decade –
failing to respond to shifting consumer control…

Others today are barely holding on.

Yet brand marketing was slow to alter its course…
leaning harder on TRADITIONAL offers…
With diminishing success.

But some positive shifts were happening…
Retailers experimented with new formats, product assortments and store designs…

A new era of innovative marketing was emerging…

Then, personal technology exploded – and social media got real.
And the linear consumer marketing continuum twisted into millions of personalized configurations…amassing and sharing content on a global scale…
Dictated by every active consumer…

The middleman was extracted from the transaction equation
as new disintermediating brands materialized:

The Consumer became empowered to engage directly with brands –
making purchase decisions anywhere and influencing others and any time…

New communities of passionate consumers emerged –
led by their most influential tastemakers…

Brands had to get in on their conversations.
They had to be better storytellers.
They had to engage consumers more intimately…
In the context of their daily lives.

Now back to present day – peering into the future…
Brands understand the need to integrate their marketing spends into single strategies that correlate with the lives of their most passionate consumers.

But what agencies will lead that integration?
That’s for us to figure out…

And what is that form of marketing called?
Please note that you should only use the script or your recording of it for auditioning purposes. The script is property, unless otherwise specified, of the voice seeker and it is protected by international copyright laws.

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