Project Main Details
The campaign is to raise awareness of how the Store Brand medications are the same ingredient, with the same effectiveness for about $36% less money.
Since Moms purchase about 90% of this product - this is being marketed toward mothers from 30-45 yr. old.
This is a web based motion graphics spot. The spot will only be playing from a company web site set up for this campaign. Title is "Cough Clues". There is humorous detective motif with old style magnifying glass, light, clumsy detective music...etc...
The message is that the Store Brand medication has the same active ingredient as Name Brand Musinex - for a lot less money.
I have supplied about half of the script below for an audition.
Please submit an audition and the rate you would charge.
Thanks 2013-05-09 22:11:51 GMT 2013-05-10 17:00:00 (GMT -05:00) Eastern Time (US & Canada) Yes (click here to learn more about ) Closed 0 0 0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 25 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 0 audition(s) and/or proposal(s) so far.
• Audio files must be delivered via email AND
• Audio files must be delivered via FTP/Dropbox/Google Drive/cloud
Let’s take a closer look at the clues.
Is your chest congested? Then choose “Your Brand" Mucus-ER or Mucus-ER Maximum Strength
Are you congested and having a hard time controlling your cough? The clear choice is Mucus-DM or Mucus-DM Maximum Strength....
.......Cough mystery solved! “Your Brand” products offer the same relief for a lot less money!
All clues lead to “Your Brand”
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