Project Main Details
A little background on the Dad character in this copy:
* He is natural, relaxed and confident. He is confident in his choice to ensure his family is protected with accident/accidental death insurance.
* He is serving the audience, not selling them, by sharing this valuable information. He's the friendly, helpful Dad next door - not an announcer or sales representative.
*He is happy to be able to help the listeners get the benefits he knows Matrix Direct offers.
* Above all, he does not sound like a professional VO voicing a typical radio ad. He is a real person with feelings that cares about his family and wants to help other people protect their families as well.
Context - Dad is giving one on one advice to a younger family member who is about to become a father for the first time. 2013-01-21 12:09:44 GMT 2013-01-21 19:00:00 (GMT -05:00) Eastern Time (US & Canada) Yes (click here to learn more about ) Closed 0 0 0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 20 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 0 audition(s) and/or proposal(s) so far.
• Phone Patch
I was stunned to learn that accidents are the leading cause of death in people under forty five.
As a husband and a father, I know that family is what matters most in this world—that’s why I help protect mine with Accidental Death insurance coverage through Matrix Direct.
My neighbor was recently killed in a car accident, and without his income his family lost their house. It was horrible. That’s when I called Matrix Direct.
For less than nine dollars a month, I get fifty thousand dollars of coverage. It was so easy! I didn’t have to answer health questions or take a medical exam. Coverage is guaranteed, and it starts right away.
I feel so much better knowing I’m helping to protect my family– and for less than nine dollars a month!
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