Project Main Details
We’re looking for someone who can carry a long piece and give it power and emotion without being over the top. He is not the deep, booming radio voice. He should sound approachable and relatable. He should be able to project emotion without sounding forced or too sensitive.
Should be a little folksy.
2011-01-17 14:27:35 GMT 2011-01-19 09:00:00 (GMT -08:00) Pacific Time (US & Canada) Yes (click here to learn more about ) Closed 0 0 0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 100 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 0 audition(s) and/or proposal(s) so far.
• ISDN OR
• Phone Patch OR
• Source Connect
This is not a hat.
If it were just a hat, we would still be the Columbia Hat Company.
If it were just a hat, we would still be a modest family business at the Portland address where we started in 1938.
If it were just a hat, you would not be reading this right now.
This was never a hat.
This was an idea.
It was an idea that effort and insight, creativity and will, and passion and persistence, could change the world.
It was an idea that products made well and with purpose could do more than provide warmth and comfort. They could bond the people who wore them to the people who made them.
Our simple, woolen hat was an idea that if you follow a dream and work hard, if you simply try, great things could follow.
That’s the same spirit that has pushed people up mountains, down rivers, and across continents. It’s alive and well in the most intrepid mountaineers. It burns bright in the weekend hiker.
And it’s felt every time a fisherman throws one last cast, in every trail runner’s one more mile, and every time a skier ignores the weather to squeeze in one last run. It’s quite simply what drives humanity forward.
And it’s why we can state this as fact:
We are not an outdoor apparel and footwear company.
We’re an idea company.
Because our ideas bond us more to lovers of the outdoors than seam sealing.
If we forget this (we’ve done it before), we become a commodity, and indistinguishable member of the herd. If we forget that our biggest competitors aren’t other brands but ourselves, we become widget salesmen.
We need to lead.
(We’ve done that before too)
How do we do it?
Other brands, outside of our category, have radically transformed what people thought of them. It takes consistency, commitment, and vision. It takes bravery and an appetite for risk. This is what we can learn from them:
1. Behave like industry outsiders. Challenge category conventions. Do things that haven’t been done. Throw the damn rule book away.
2. Confront consumer complacency. No one is waiting for us to innovate. We not only have to make a better product, we need to effectively explain why it is better.
3. Boldly take on the competition. Even though we know we make better products, it doesn’t matter until the world knows it.
4. Work together. Yes, our products must be the most technically innovative and our performance must be proven. But, we must also have innovative design, marketing, sales, and distribution. It’s the sum of all things that will change people’s minds, not any one thing.
5. Stay uncomfortable. The minute we rest is the minute that someone else steps up.
In short, we need to call bullshit. On ourselves. On our competition. And on our industry. Because if we are not willing to take a frank look at all aspects of what we do, we will fail.
And, if you’re still reading, you obviously don’t want to let that happen.
The outdoors is more important than ever. Time is precious. Budgets are shrinking. Waistlines are growing. And still the outdoors remains the vast democratic playground of all humanity. So we must remain the relentless defenders of outdoor passion.
We don’t do this by being a value brand. We do it by being a brand of values.
We are the most popular outdoor brand in the world, in more closets, on more bodies doing more things.
We have yellowing catalogs and vast warehouses full of innovations and breakthroughs from the last seven decades.
But it is our willingness to try new things and our hunger to improve that assures us that our greatest innovation and our best ideas are yet to come.
That’s what will insure that we are not only the most popular, but the most coveted. That’s what gets us out of our sleeping bags in the morning. That’s the strength of our heritage and the promise of the future.
So here’s to finding the next great breakthrough.
Here’s to helping people of all skill levels all around the world conquer their next Everest.
Here’s to pushing, changing, evolving, improving, and redefining.
Here’s to ideas and the courage to believe in them.
Here’s to little silver dots, a little something called the Bugaboo, and a little company with a dream.
Here’s to trying stuff.
Trying stuff, since 1938
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