Project Main Details
The non-profit organization "charity:water" is launching a new initiative this summer called WaterForward. It's a virtual "book" where, when people donate $10 to water projects in honor of their friend, their friend's photo appears in the book's pages (on the site) with all other donors.
The idea is around paying it forward -- you can't get yourself in the book, you can only donate to get your Facebook friends in the book. When your friend donates to put you in, you can then pay it forward by sponsoring other people. 100% of everything we raise on WaterForward will fund clean water projects. The idea is to help end the water crisis one book at a time.
We're making a video for the non-profit breaking down the process into super simple terms, a short animation with VO. 2011-07-03 18:37:29 GMT 2011-07-07 12:00:00 (GMT -08:00) Pacific Time (US & Canada) Yes (click here to learn more about ) Closed 0 0 1 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 50 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 0 audition(s) and/or proposal(s) so far.
There are a billion people in the world living without clean water.
Soon, there will be a billion people in the world using social media.
Idea: What if we could get the billion with clean water to help the billion without?
We’ll represent all these people in a BIG ONLINE BOOK.
A sea of faces -- all the people chipping in to end this water crisis.
Each slot in the book costs $10, and 100% of the money goes towards building water projects in developing countries.
If you do the math, each book represents $10 million!
That’s enough to help about 500,000 people get access to clean water. In just one book!
Each time we fill up a new book, we’ll celebrate its impact by printing a physical copy to keep someplace special. Just think -- a book that raised $10 million to fund clean water. That’s huge. We could put a copy of it in the Library of Congress, or... maybe even in the Oval Office of the president of the United States!
Wow. Ok, wait let’s back up.
How will we get people in this book?
We’ll ask everyone to pay-it-forward.
You may have heard of paying it forward. If not, here’s how it works: your friend does something nice for you, say... buys you a coffee. But when you go to pay him/her back, she/he tells you not to give them anything. Instead, you have to pass their good deed on to someone else.
This is how WaterForward works.
You can’t put yourself in the book. Someone else who already is -- your friend, your boss, your mom -- has to sponsor you with a $10 donation. Somebody else put them in; now, they’re paying it forward to you.
Once you’re in, it’s up to you to pay it forward.
We’ll track everyone you pay it forward to so you’ll see how all your connections made an impact.
If you don’t pay it forward, well... then the chain of giving stops with you. [sad!]
There’s no limit to the people you can invite. Each new person in the book makes a dent in the global water crisis!
Who would’ve thought we could use social media to bring clean water to people living without it?
We just have to pay it forward.
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