Project Main Details
Length is 31.000 words. 2008-06-05 11:11:44 GMT 2008-06-12 09:00:00 (GMT -07:00) Mountain Time (US & Canada) Yes (click here to learn more about ) Closed 19 19 5 direct invitation(s) have been sent by the voice seeker resulting in 5 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 15 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 14 audition(s) and/or proposal(s) so far.
The first step to enable a change is to create awareness of the need for change. Awareness is the first element of the ***** model and is achieved when a person is aware of and understands the nature of the change, why it is needed and the risks of not changing.
Pineapple growers in Ghana were resistant to implementing codes of practice for their crops. Codes of practice are techniques and methods for growing crops that improve the overall health and safety of the product and associated processes. An awareness campaign was initiated to inform growers that certain countries would not purchase agricultural products without code compliance. In fact, big buyers like UK supermarkets considered code compliance a prerequisite for buying. Farmers in Ghana were also made aware that other farmers were cutting costs through reduced pesticide use by adopting the codes of practice. Because the UK supermarkets were considered the big prize for these farmers, this campaign was effective. Awareness-building focused on profitability and the risk that some markets would be out of reach if a change was not made. Building awareness of the need for change was the first step to enable this change.
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