Car Dealer Case Study ZD154225
This script is the summary of the relaunch of a major car website. This is a voiceover that accompanies mostly statistics and stock footage for an award submission. Please give a very neutral read without being boring or overly dramatic. Good luck and thank you
2014-10-30 16:31:34 GMT
2014-10-31 17:00:00 (GMT -06:00) Central Time (US & Canada)
Yes (click here to learn more about )
Closed67670 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far.
Voice123 SmartCast is seeking 70 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 67 audition(s) and/or proposal(s) so far.
The Voice Actor should be located in:
Fixed - USD 500
Training, business presentations, sales, and web sites
English - USA and Canada
Middle Age Male OR Senior Male
• Audio files must be delivered via email OR • Audio files must be delivered via FTP/Dropbox/Google Drive/cloud
There are no special pre-, post-, or production requirements for this project.
This is a non-union project
Yescustom demo required
Today, computers and smartphones have changed the way people shop for cars. To dealers, this gave customer’s a big advantage as key decisions were being made long before buyers ever stepped foot on a lot. Cars needed to show dealers that they could use digital to get the advantage back, by putting them in front of shoppers no matter how or where they were shopping. To communicate this, we created Cars.com first ever B2B Brand campaign - Before It’s Too Late.
It showcased how Cars.com puts dealers in front of engaged, in-market buyers throughout the decision making process. Wherever and whenever they’re shopping. From kitchen tables to picnic tables. And everywhere in between. Helping dealers build their brands, elevate perceptions of their businesses and influence potential customers. All before someone else grabbed a shopper’s attention first. The new campaign launched internally with an employee video, internal communications and materials explaining the campaign,
And then we put our Before It’s Too Late message in front of dealers in a big way, with a comprehensive strategy that included print, digital and sales support. We also streamlined and redesigned the Cars.com dealer website, adding gamification that played into dealers’ competitive nature while helping them better understand how Cars.com puts them in front of customers.
And without a moment to lose, dealers have begun to see Cars.com as a true digital partner. One who offers them the clear advantage within the new world of auto shopping.
Leaving dealers who haven’t partnered with Cars struggling to catch up, before it’s too late.
Please note that you should only use the script or your recording of it for auditioning purposes. The script is property, unless otherwise specified, of the voice seeker and it is protected by international copyright laws.
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