Project Main Details
2013-07-15 10:52:16 GMT 2013-07-15 18:00:00 (GMT -05:00) Eastern Time (US & Canada) Yes (click here to learn more about ) Closed 0 0 0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 25 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 0 audition(s) and/or proposal(s) so far.
Most agencies would have built them an app, we gave them 148.
To kick things off we built a first-of-its-kind API to open up Campbellskitchen’s vast recipe database.
Then we invited developers to Hack The Kitchen by remixing Campbell’s recipes as apps, mobile sites, or even games.
From over 150 submissions, 6 teams presented their apps to judges from Buzzfeed, LockerGnome and Campbell's at the Google HQ in New York.
Hack The Kitchen garnered plenty of media attention and repositioned the 140 year-old packaged goods company as a bleeding edge innovator in the mobile space.
The best result of all? Campbell's new Food Mood app launches in a smartphone near you this fall!
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