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The video is a compilation demo of video clips, interviews, and media examples, and grass roots efforts made by a local union and a political consulting group to help try to elect a new mayor in New York City's November mayoral campaign.
The reading is straightforward and direct and telling the story of the local union's efforts to help elect a new mayor.
2010-01-08 18:09:17 GMT 2010-01-10 17:00:00 (GMT -05:00) Eastern Time (US & Canada) Yes (click here to learn more about ) Closed 0 0 0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 50 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 0 audition(s) and/or proposal(s) so far.
***The reading is straightforward and direct and telling the story of the local union's efforts to help elect a new mayor.
In the 2009 New York City Mayor's race, pundits and polls all predicted a landslide victory for Mayor Michael Bloomberg. With a budget over 100 million dollars, it wasn't hard to see why few people were willing to take on the mayor.
But the members of the Communication Workers of America Union Local 1180 believed someone needed to stand up for working New Yorkers and against the Billionaire mayor. Because we understood working families better then the mayor, we believed our union could make a difference. ***** national leaders agreed and authorized $500,000 from the ***** defense fund.
In order to make up for Mayor Bloomberg’s huge campaign expenditures and his big lead in the polls, *** 1180 needed to be smarter, more creative, and mobilize the full force of it's membership. So we launched a campaign which incorporated a website, a blog, a facebook page, direct mail, radio ads, TV commercials, newspapers ads – even attempting to interview the mayor during his campaign stops.
The campaign got television coverage and media more valuable than what we could afford to buy.
Even the Republicans had to like this ad
Our campaign was effective because we mobilized our members and took our case straight to the voters.
On election night, things didn't quite go as expected for "Mayor Mike."
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