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2011-07-01 12:24:01 GMT 2011-07-05 11:00:00 (GMT -05:00) Eastern Time (US & Canada) Yes (click here to learn more about ) Closed 0 0 0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 25 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 0 audition(s) and/or proposal(s) so far.
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Once upon a time, in a land far far away, an advertising agency was born.
They set out to bring their client’s products to the world
Clients would pay “Nee & Erthal” for the advertising and customers would see the advertising and buy the advertiser’s product or service.
But then along came a spider… oh, woops, wrong story
Fast forward a few thousand years, and now we arrive at the birth of CRP
No princesses or frogs here, folks. This is the real deal.
In 2006, IGT developed a revolutionary program that would forever change the advertising industry. Where a traditional advertising agency executes a client’s advertising, hopes for the best, and moves on to the next client, IGT developed the Client Reinvestment Program—or “CRP”
The CRP allows IGT to deliver the client’s same advertising “buy” , but also involves IGT purchasing the client’s actual products and services at an amount up to 40% of the marketing spend, thus ensuring the client receives an immediate return on their investment
But there’s more. IGT then remarkets its CRP purchases through approved client promotions to it’s media and client base driving new customers to client businesses.
Here’s a real example.
Blue Coop, a company with over 90 restaurant locations, was about to execute a traditional $1MM ad campaign that had been successful for them in the past.
Instead, the Marketing Manager of Blue Coop came to IGT with her same $1MM plan and IGT placed the media, and the advertising brought in customers. BUT instead of the cycle stopping there—IGT wrote Blue Coop a check for 40% of their media expenditure to buy back Blue Coop’s products. No, not that chicken, their gift cards.
Under this scenario, Blue Coop took their $1MM advertising spend and converted it into $400,000 in immediate sales. That is one smart Marketing Manager.
You might be wondering, now what in the world did IGT do with all that chicken? This is the really cool part. IGT works with it’s media partners and client base to create client approved promotions to remarket IGT’s purchases.
IGT took $10,000 of the gift cards purchased through the CRP program and promoted them to a County Bus Company. The Bus company then utilized those gift cards for Rider Appreciation Day rewards, and included Blue Coop in their print, online and outdoor advertising at NO Cost to Blue Coop.
That’s right. Under the Client Reinvestment Program, IGT executes the client’s marketing plan, and writes the client a check for 10-40% of their media spend to purchase their products and services. IGT then works with its client and media base to develop unique promotions to get new customers in their door.
Hi. I’m Ric Roth, president of IGT Media Holdings. So you might be asking, how do we do it? We eat a lot of spinach (show Pop-eye character)
Well, not really. Although we happen to like spinach, the real secret to our success is our ability to outperform the Neanderthal agencies out there by listening to our clients, but more importantly, providing them with what they really need in order to succeed in their own businesses: sales.
We’re not from a land “far far away” but rather are headquartered in Miami with offices in New York and Los Angles. With over 40 years of media buying expertise, IGT Media Holdings and our sister agency, Admarketing, Inc., have over $350 million in combined agency billings annually. Although we don’t run around in tights and capes (well, except on special occasions), our team of experienced media buyers are no spring chickens (show chicks tapping on computers)—each specialist averages over 20 years in the industry.
Bottom line? We guarantee clients a Return on Their marketing investment by incorporating the Client Reinvestment Program. We won’t claim we can single-handedly conquer all the battles your business faces on your rise to becoming the best in your industry (show Superman hero lifting business off the ground as dinosaurs ‘attack’), but we will become masters (Star wars figure) of your marketing and provide you with measurable results in the form of immediate new sales.
To contact one of our masters today:
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