Project Main Details
This is a confidential pitch presentation between a PR agency and a food company client.
As part of their service, the PR agency are providing an executive summary of what happened in the media when a food blogger started a petition on change.org to get the client to remove some of the ingredients in their food product. A whole barrage of social activity and media coverage took place.
The client will log in to an app on the ipad and click to see the report. The voice over for the report will be supported with motion graphics and text on screen.
The voice needs to be authoritative, almost like a news presenter
Needs to be confident but shouldn't be too polished as we need to get them thinking that their staff will be able to produce these audio reports. Keep the pitch fairly constant. (all of this is up for discussion)
I need a pretty quick turnaround here. auditions by end of today and a finished recording by end of tomorrow (Friday 26th April)
2013-07-25 05:46:19 GMT 2013-07-26 23:00:00 (GMT 0) Greenwich Mean Time: Dublin, Edinburgh, Lisbon, London Yes (click here to learn more about ) Closed 0 0 0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 20 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 0 audition(s) and/or proposal(s) so far.
The petition now has 277,515 signatures, up 1% since 1st April.
Between 1-4 April we picked up 50 traditional media posts made up of mostly local press and blogs. There were a handful of local broadcast and radio segments and only two mainstream press articles.
Most of Lisa Heart's campaign activity took place on 1 April and the majority of traditional media coverage came through on 2 and 3 April.
In the morning of 1st Lisa was vocal on her social media channels as she made her way to Chicago. She also tweeted a that she will be voting for Kraft in GMO Inside’s Biggest Corporate Fool Contest.
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