Project Main Details
"SaaS" is pronounced like "sass"
Thanks! 2012-07-13 16:10:51 GMT 2012-07-17 16:00:00 (GMT -05:00) Eastern Time (US & Canada) Yes (click here to learn more about ) Closed 0 0 0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 50 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 0 audition(s) and/or proposal(s) so far.
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Today, we provide much more than licensed software. We produce solutions to help customers manage and secure all their IT environments – distributed, virtual and cloud – and provide them through emerging service delivery models, such as SaaS.
What is a tagline? And why is having one so important?
In its simplest form, a tagline is a word or phrase that helps to position a company and its brand in a unique and memorable way. A tagline can take on the form of a thought… and idea… or a story that expresses the values embodied by the brand. The more recongnizable the tagline… the more memorable the brand. In fact, in the best of cases, the two become inseparable.
We have augmented our core logo colors – Blue and Green – to now include a total of six logo colors. Doing so helps support our core story and value proposition that we offer a dynamic, flexible and agile approach to IT.
From a brand identity perspective, our new logo colors help support the message that CA Technologies is a different company, one with renewed vibrancy and life. A true strategic partner for our customers. While control and consistency are critical in any visual system, varying colors within a set of pre-defined elements – such as our interlocking ‘c’ and ‘a’ – gives us all the flexibility to keep the brand exciting and appealing.
A flexible color scheme is a strategy utilized by some of the most well-known brands around the world. For years, IBM was known as ‘Big Blue’ for its famous blue logo, but as their business evolved and became more flexible, so did their brand visual system. Today, IBM utilizes many different logo colors. GE also uses a similar strategy with its multicolored logos. While both companies have implemented strictly controlled visual systems, they’ve allowed for flexible use of color to keep their identities fresh and dynamic.
From a functional communications perspective, the extension of new colors allow for greater flexibility within a controlled brand visual system. In this way, our brand image never appears tired or dated… and will enable us to product unique looks over the coming years.
Our brand color palette helps communicate the message that we are an agile, vibrant, and forward-looking company. The energy and enthusiasm these colors convey projects the depth and widening breadth of our capabilities, solutions and services.
Our primary color families are Blue and Green. Our secondary families are Yellows, Reds and Purples. Shades of these colors add depth and flexibility. Using these colors and color gradients will add energy and vibrancy to your materials.
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