Project Main Details
• Audio files must be delivered via FTP/Dropbox/Google Drive/cloud
And if that wasn’t bad enough, the global slow-down forced USG to lay off nearly half of their workforce. Morale was low. But none of that stopped USG from doing what they do best — that’s innovate.
In addition to introducing a number of other new products, they developed a revolutionary, 30% lighter wallboard called Ultralight. Changing the building landscape forever. Which means the timing was right for a re-launch. Because now that they had story to tell. The idea? Celebrate the pride in craftsmanship and the essential need for shelter we all share embodied by the new corporate tagline “It’s Your World. Build it.”
Using the icon of “building blocks” to represent possibilities coming together in the build process, USG’s identity system was completely redesigned. To build groundswell for the change, leaders at every level of the company were invited behind the curtain at the first Employee Ambassador Summit. A brand manifesto connected USG and customers to a grander vision - our very human need to build. The new USG was then shared at a worldwide unveiling event — an historic, live simulcast bringing the entire organization together. Internal alignment set the stage for USG’s first-ever corporate brand campaign, with print, digital and TV driving distributors and stakeholders to the redesigned USG.com. But it didn't stop there. Supported by a new Olympic sponsorship USG provided the perfect context for everyone to embrace their new message. They also introduced a “Build It” App and trivia game that kept employees vested….and their “It’s Your World. Build It.” contest for USG Plants drove engagement and reinforced the new brand.
Participation in company-wide programs were at an all-time high. Employees and distributors left feeling more positive towards the company with a stronger personal connection to USG and their mission statement. Setting the stage for an external campaign that would continue to build pride in the USG brand all over the world.
Voice123 Team Comments
Voice123 consultations with this voice seeker regarding this project and/or other projects by this voice seeker, via phone, chat, and/or email.
This project - phone.
Previous projects - phone.
This project - email or chat.
Previous projects - email or chat.
Corporate web site for this voice-seeker confirmed by Voice123
Note: Voice123 strives to establish the legitimacy of all projects posted. However, Voice123 subscribers and users are responsible for confirming information stated by prospective voice seekers, agents and/or clients. Voice123 subscribers and users assume all liability for use of any information found through Voice123, or any of its publications.
This page contains the most important details of this project. If you find the information on this project inaccurate or inappropriate, please let us know by contacting us.