Brand Relaunch

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Project Main Details

Brand Relaunch 
This script is the summary of the relaunch of a major construction brand. This is a voiceover that accompanies mostly statistics and stock footage for an award submission. Please give a very neutral read without being boring or overly dramatic. Good luck 
2014-10-29 17:04:36 GMT
2014-11-03 17:02:11 (GMT -06:00) Central Time (US & Canada) 
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Closed - Note: This project was manually closed by the voice seeker before it reached its original deadline.
0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far.
Voice123 SmartCast is seeking 80 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 80 audition(s) and/or proposal(s) so far.

Project Parameters

The Voice Actor should be located in:
Fixed - USD 500
Training, business presentations, sales, and web sites
English - USA and Canada
Middle Age Male OR Senior Male
• Audio files must be delivered via email OR
• Audio files must be delivered via FTP/Dropbox/Google Drive/cloud
There are no special pre-, post-, or production requirements for this project.
Not defined
This is a non-union project

Script Details

custom demo required 
In 2008, the U.S. was hit hard by a recession. And the collapse of the housing market soon followed, affecting everyone, even building materials manufacturer USG. By 2009 revenue had declined almost 50%. Wallboard shipments were down 65%. And USG’s stock price…plummeted 95%.
And if that wasn’t bad enough, the global slow-down forced USG to lay off nearly half of their workforce. Morale was low. But none of that stopped USG from doing what they do best — that’s innovate.

In addition to introducing a number of other new products, they developed a revolutionary, 30% lighter wallboard called Ultralight. Changing the building landscape forever. Which means the timing was right for a re-launch. Because now that they had story to tell. The idea? Celebrate the pride in craftsmanship and the essential need for shelter we all share embodied by the new corporate tagline “It’s Your World. Build it.”
Using the icon of “building blocks” to represent possibilities coming together in the build process, USG’s identity system was completely redesigned. To build groundswell for the change, leaders at every level of the company were invited behind the curtain at the first Employee Ambassador Summit. A brand manifesto connected USG and customers to a grander vision - our very human need to build. The new USG was then shared at a worldwide unveiling event — an historic, live simulcast bringing the entire organization together. Internal alignment set the stage for USG’s first-ever corporate brand campaign, with print, digital and TV driving distributors and stakeholders to the redesigned But it didn't stop there. Supported by a new Olympic sponsorship USG provided the perfect context for everyone to embrace their new message. They also introduced a “Build It” App and trivia game that kept employees vested….and their “It’s Your World. Build It.” contest for USG Plants drove engagement and reinforced the new brand.

The results?

Participation in company-wide programs were at an all-time high. Employees and distributors left feeling more positive towards the company with a stronger personal connection to USG and their mission statement. Setting the stage for an external campaign that would continue to build pride in the USG brand all over the world. 
Please note that you should only use the script or your recording of it for auditioning purposes. The script is property, unless otherwise specified, of the voice seeker and it is protected by international copyright laws.

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