Project Main Details
- Basically looking for someone who can deliver the lines in a poetic and dramatic way that invokes feelings and emotions.
- PLEASE DO NOT ADD MUSIC TO YOUR AUDITION OR YOU WILL NOT BE CONSIDERED. 2014-07-04 20:07:07 GMT 2014-07-06 08:00:00 (GMT -08:00) Pacific Time (US & Canada) Yes (click here to learn more about ) Closed 30 20 0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 30 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 30 audition(s) and/or proposal(s) so far.
• Audio files must be delivered via FTP/Dropbox/Google Drive/cloud
VO: In 2015 Lay's will leap forward with an integrated global campaign that will TRANSFORM the way the brand CONNECTS AND ENGAGES with our PLEASURE SEEKER.
To EMBRACE ENJOYMENT,
Let’s go BIG
Let’s go BRIGHT, and
Let’s go YELLOW
What’s yellow? It is the color of enthusiasm, joy, friendship and warmth
Yellow is iconic
Yellow is social
Yellow is music
Yellow is LAY’s
In 2015 we will start a movement to encourage people to FOLLOW THE YELLOW, pass it on and create excitement and enjoyment around the Brand
The movement will create new levels of communication that will allow us to Elevate, Expand and Connect.
We will launch with a global TVC, featuring Katy Perry embracing enjoyment through the YELLOW world of Lay’s.
We’ll also launch a digital platform “The Yellow Festival” with Katy Perry as the host.
ALT: We will launch with a global TVC
a digital platform called “The Yellow Festival”,
…a global engagement platform full of optimistic and enjoyable quotes, called “ Yellow says”.,
…and to complete our engagement program users who follow us on Twitter can become an official “yellower”.
We’ll recruit celebrities to each send out one tweet telling the world what they did today that was spontaneous and helped them embrace enjoyment -
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