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Project Main Details

This is an award submission video for an agency that worked on an instagram activation with Justin Bieber for Adidas Neo. It is a recap of how the activation was put together and how successful it was. We are looking for a young/ hip/ informative read. Should read as someone in their early 20's. 
2014-04-19 21:57:31 GMT
2014-04-23 18:00:00 (GMT -08:00) Pacific Time (US & Canada) 
Yes (click here to learn more about Voice123's SmartCast)
0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far.
Voice123 SmartCast is seeking 100 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 31 audition(s) and/or proposal(s) so far.

Project Parameters

The Voice Actor should be located in:
Fixed - USD 500
2 Minutes
English - USA and Canada
Young Adult Female OR Young Adult Male
• Phone Patch AND
• Audio files must be delivered via email AND
• Audio files must be delivered via FTP/Dropbox/Google Drive/cloud
There are no special pre-, post-, or production requirements for this project.
Not defined
This is a non-union project

Script Details

We are looking for a young/ hip/ informative read. Should read as someone in their early 20's. 

titles or supers are bold
a/v suggestions are italicized
VO is red

#bieberbomb by the numbers

1 Bieber
exists: FW13 bieber video, BTS or brand
VO: There is a singer named Justin Bieber. You may have heard of him.

70,000,000 - 70,000,001 (estimated) Beliebers
VO: He has a rather large following. You may have heard them-
screaming girls from A Hard Day’s Night

VO: These kids are dedicated and fiercely loyal. They deserve something special.
2 objectives:
give them something special
build NEO love

VO: How do you do something customized for as many individuals as possible?
VO: Holiday photos are ubiquitous. Justin loves to photobomb. Twitter was introducing its new image functionality.
VO: Hit blend.

1 solution:
in huge type filling the screen

VO: Justin got excited about it.

1 CTA ignited a firestorm of excitement
cta video

VO: Participation was fun and easy.

2 ace moderators fanned the flames
world map with pins in Amsterdam and PDX

VO: It met the audience on their turf and spoke their language.

resulting in over 5000 submissions each day via twitter
show entries flipping through

making for 1 crazy week
quick cut footage of activation days/nights
VO: As with many simple ideas, the implementation was anything but. You can't automate a hands on experience, so it was all hands on deck for several long days.

speed through these subs over edited footage of activation days/nights
1 content management system
10 digital image manipulators
48 granola bars
362 red vines
36 donuts
∞ coffee
(# redacted) beers
and countless laughs

1000 Bieberbombs were built and tweeted over 3 long days
jam through many many many of these. slow down to make it seem like it is wrapping up- then dive back in, have fun with it, mess with the viewer a little bit
VO: NEO responded in real time, like a real person, with something unique and memorable. That immediacy and hands-on aspect really resonated with the audience.

the effort payed off
speed through these number, they rollup through screen, filling and consistent
107K + tweeted images using #neobieberdays
106K + were actively engaging with the brand directly
460 million users reached
1,486 new followers during the activation 
VO: It was a huge success. The audience loved it. Even the designers had a good time. There were many extra curricular Bieberbombs that, for good reason, will never see the light of day.

then the 1,1,1 are type alone on slide
1 trending topic
1 happy client
1 killer experience

VO: Bieberbomb cut through the holiday chatter with a media buy of exactly zilch.
media = $0
(adjusted for inflation)
VO: We didn’t need it. We met them on their turf, on their terms, in their language.
VO: We made their day. And they made ours.


*no Biebers or Beliebers were injured in the making of this activation 
Please note that you should only use the script or your recording of it for auditioning purposes. The script is property, unless otherwise specified, of the voice seeker and it is protected by international copyright laws.

Voice-Seeker Details

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