Project Main Details
2011-02-16 18:26:03 GMT 2011-02-25 18:00:00 (GMT -05:00) Eastern Time (US & Canada) Yes (click here to learn more about ) Closed 0 0 0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 40 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 0 audition(s) and/or proposal(s) so far.
But then, the new generation of social networking turned Josh into a hyperinformed super consumer* – not easy to please, but easy to loose.
Look at the recent development in Egypt, the New York times calls “Revolution, Facebook style.” The social networks, like twitter and Facebook made the people powerful. So powerful, that the government deemed it as necessary to shut it down. But it was too late.
A phenomenon we’re going to use...
...With the PAY BACK BUTTON
We let people /make the big brands,donate.
Hm, OK? Let’s get back to Josh. He wants to buy a laptop from Brand X.
But it’s not only Josh.
It’s a thousands of people every day.
But, what if Josh and all the other would only buy the notebook, if the Brand X promise to do something good?
Brand X presumably will - Especially when it’s about helping children off the streets.
So next time Josh shops online, he’ll use the PAY BACK Button´.
...And Aviva, will pool the interest of the potential buyers and hold their money. Which Brand X will only get, if they donate a percentage of their benefit.
In this way, Josh could donate, simply by shopping – and force big brands to their knees. Which in turn will still generate revenue.
Aviva will create awareness for the action, by setting a good example with their own clients - which means 53 Million people talking about the XX project.
It’s so much more than a shopping button. Imagine one day, a million people refuse to log into Facebook if the community didn’t re-write their controversial contract.
...And that’s what we call “Power to the People”
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