Agency Case Study HON ADI

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Project Main Details

Agency Case Study HON ADI 
This is an ad agency Video Case study, our target is Brands Chief Marketing Officers (CMO's) of mid to large sized brands.
The read should have some level of sarcasm/arrogance in there. Use an Alec Baldwin style as reference, feel free to imitate him, that's cool too. Internal project, so sorry for tight budget.
Need at least a partial custom read to be considered. We appreciate your time.
All the best,
The BigBuzz Team 
2014-09-02 15:56:48 GMT
2014-09-08 15:00:00 (GMT -05:00) Eastern Time (US & Canada) 
Yes (click here to learn more about Voice123's SmartCast)
1 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far.
Voice123 SmartCast is seeking 25 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 4 audition(s) and/or proposal(s) so far.

Project Parameters

The Voice Actor should be located in:
Student or Non-for-profit student project - USD 100
Via Internet: national
120 Seconds
English - USA and Canada
Middle Age Male
• Audio files must be delivered via email
There are no special pre-, post-, or production requirements for this project.
Not defined
This is a non-union project

Script Details

***custom demo required*** 
Security, Fire, Distribution & Installation
A competitive space indeed, so Honeywell and huge subsidiary ADI Global knew they needed an agency partner who could develop a 360 degree strategy to dominate the market. They tapped BigBuzz for an integrated plan, from brand strategy through full execution of a new tagline, apps, direct marketing and product launches.

When honeywell revolutionized the alarm industry, yet again, with the Lynx Touch, BigBuzz was there with a launch strategy supported by a world class interactive web site and app. The execution empowered the dealers AND consumers to fully experience the product features and how this product would impact their life.
But, having a great product is only half the battle… BigBuzz knew that arming the channel partners with the most sophisticated selling tools was an absolute must.

BigBuzz expanded the relationship into Honeywell Fire-Lite, collaborating to develop the first app to configure commercial fire protection installations. The intuitive drag and drop interface validates configurations in real-time, against building codes and specs, revolutionizing the speed and efficiency of fire protection system design. .

ADI GLobal, Honeywell’s largest subsidiary called on BigBuzz to rebrand the company. BigBuzz not only rebranded with a new look and tagline, but developed several executions that spanned from printed materials and direct marketing pieces, through designs that influenced ADI’s massive trade show presence.

BigBuzz was also the driving strategic force behind the roll out of ADI’s first social media platform, creating a comprehensive blog content curation system, with integration for facebook, linked-in and twitter.
BigBuzz has also partnered with Honeywell and ADI for product naming, packaging, B2B Collateral, HR recruitment videos, and a viral video used for their website launch & featured content at the ADi national sales meeting.

(Summary statement)
Honeywell continues to call on Bigbuzz to lead the way with innovative ideas to dominate the market and integrate their brands into people’s lives. 
Please note that you should only use the script or your recording of it for auditioning purposes. The script is property, unless otherwise specified, of the voice seeker and it is protected by international copyright laws.

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