Project Main Details
2011-03-01 15:40:23 GMT 2011-03-05 15:00:00 (GMT -05:00) Eastern Time (US & Canada) Yes (click here to learn more about ) Closed 0 0 0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 50 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 0 audition(s) and/or proposal(s) so far.
• Audio files must be delivered via FTP/Dropbox/Google Drive/cloud
Show don’t tell is a core design principle here at dare+. But what does it actually mean? Given the choice between telling someone something and showing it to them, you should almost
always show it.
If you sell, say, wigs on your web site, there is no need to write ‘we sell wigs’ on your front page (nor, for that matter, ‘welcome to our wig-selling web site!’). A picture of a wig with a ‘buy’ button will better communicate what you do and be more immediately useful to someone wanting to purchase a wig.
Why better? Because if you have to explain everything, it is tiring to read. And clamorous. And patronising. And obstructive. It puts an extra step between your customers and what they are trying to achieve.
If you have to explain what and where things are, then your site has failed. Most sites need very few words. Let the graphics and the products and the important items speak for themselves. You have to give people what they are looking for.
Show them the gallery, the archive, the offer, the details. Make it easy to see, recognise, and browse. Give them what they want without talking to them about it. Imagine entering a physical shop and being talked at by the manager before you are allowed to see any of the products!
(Just browsing, thanks)
People are after something. If you’ve got it, give it, instead of asking them to solve your web site clue by stupid clue.
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