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Ad Campaign Introduction CD
LTK14405727855X
We are producing a CD-ROM presentation that introduces retailers to an advertising campaign. This WILL NOT BE BROADCAST ON TV OR RADIO.
Please provide audition with price quote based on the included script.
Apr 23, 2008 08:35:57 (GMT -05:00) Eastern Time (US & Canada) Apr 23, 2008 13:20:21 (GMT -05:00) Eastern Time (US & Canada) Yes (click here to learn more about
)
Closed - Note: This project was manually closed by the voice seeker before it reached its original deadline.
5
5
0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far.
Voice123 SmartCast is seeking 20 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 5 audition(s) and/or proposal(s) so far.
Please provide audition with price quote based on the included script.
Apr 23, 2008 08:35:57 (GMT -05:00) Eastern Time (US & Canada) Apr 23, 2008 13:20:21 (GMT -05:00) Eastern Time (US & Canada) Yes (click here to learn more about
)
Closed - Note: This project was manually closed by the voice seeker before it reached its original deadline.
5
5
0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far.
Voice123 SmartCast is seeking 20 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 5 audition(s) and/or proposal(s) so far.
Project Parameters
None
To be defined
Training, business presentations, sales, and web sites
Not defined
English - North American
None
Middle Age Male
• Audio files must be delivered via email OR
• Audio files must be delivered via FTP
• Deliver edited and finished voice tracks
Not defined
This is a non-union project
• Audio files must be delivered via FTP
Script Details
Yes
Here's the entire script.
------------
Introducing the 2008 ****** Branding Campaign.
Our Objectives are to:
Be different. Be distinct. Own a position. Break the advertising mold of traditional flooring manufacturers.
To engage the customer in a two-way conversation.
To create an emotional connection with our target audience. To guide them, inspire them, serve them and WOW them.
To connect in-market consumers with you, the ****** retailer.
And ultimately…to sell product.
To accomplish our goals, ****** engaged in extensive consumer research to develop a new campaign.
In 2007, we lived with, dined with and shopped with consumers for 120 days in five U.S. cities.
We segmented the market and targeted consumers with the highest purchase potential for flooring over the next 12 to 24 months and discovered our key consumer segments.
They are highly engaged in home decorating and home renovating projects.
They are perceived as home improvement experts in their community.
And they are influential when it comes to word-of-mouth advertising.
We took our findings and incorporated them into our creative brand campaign.
Our research told us that ****** embraces your life, your home and your way.
With this in mind, we created the messages “Whatever inspires you…****** Makes The Room” and “To solve your creative puzzle, log onto ******************.”
The Solutions Cube represents a metaphor for the process consumers’ go through when shopping for flooring.
It also represents our solution: providing the products, services and resources necessary to simplify the shopping process for them.
In our 2008 consumer campaign, we are in the process of airing 4,000 TV commercials spread out among all leading Home Improvement shows. In April, we advertised in Floorscapes “Color Center” and in May will advertise in the “Smartstrand Sorona.”
Our print placements include 38 insertions in 15 major publications.
Our online strategy is to “never go dark” so we are putting a great deal of emphasis on search engine and banner advertising.
The total media plan in 2008 is to target women between the ages of 25 and 54, to achieve a 76% reach with 10 times frequency and to achieve over 4 and a half million consumer impressions overall.
While others are pulling back, ****** is making a MAJOR investment in driving consumer awareness.
Our advertising campaign is designed to communicate a compelling story and to connect with flooring consumers in a meaningful way.
We aim to guide these in-market consumers into our retail partner’s stores.
Greater consumer traffic equals greater sales, profit and share opportunities for our retail partners.
In 2008, make sure to take full advantage of this investment with additional advertising, product support, and in-store marketing.
To view current print and television advertisements, please make a selection from the menu. Partial script added for audition:
Introducing the 2008 ****** Branding Campaign.
Our Objectives are to:
Be different. Be distinct. Own a position. Break the advertising mold of traditional flooring manufacturers.
To engage the customer in a two-way conversation.
To create an emotional connection with our target audience. To guide them, inspire them, serve them and WOW them.
To connect in-market consumers with you, the ****** retailer.
And ultimately…to sell product.
------------
Introducing the 2008 ****** Branding Campaign.
Our Objectives are to:
Be different. Be distinct. Own a position. Break the advertising mold of traditional flooring manufacturers.
To engage the customer in a two-way conversation.
To create an emotional connection with our target audience. To guide them, inspire them, serve them and WOW them.
To connect in-market consumers with you, the ****** retailer.
And ultimately…to sell product.
To accomplish our goals, ****** engaged in extensive consumer research to develop a new campaign.
In 2007, we lived with, dined with and shopped with consumers for 120 days in five U.S. cities.
We segmented the market and targeted consumers with the highest purchase potential for flooring over the next 12 to 24 months and discovered our key consumer segments.
They are highly engaged in home decorating and home renovating projects.
They are perceived as home improvement experts in their community.
And they are influential when it comes to word-of-mouth advertising.
We took our findings and incorporated them into our creative brand campaign.
Our research told us that ****** embraces your life, your home and your way.
With this in mind, we created the messages “Whatever inspires you…****** Makes The Room” and “To solve your creative puzzle, log onto ******************.”
The Solutions Cube represents a metaphor for the process consumers’ go through when shopping for flooring.
It also represents our solution: providing the products, services and resources necessary to simplify the shopping process for them.
In our 2008 consumer campaign, we are in the process of airing 4,000 TV commercials spread out among all leading Home Improvement shows. In April, we advertised in Floorscapes “Color Center” and in May will advertise in the “Smartstrand Sorona.”
Our print placements include 38 insertions in 15 major publications.
Our online strategy is to “never go dark” so we are putting a great deal of emphasis on search engine and banner advertising.
The total media plan in 2008 is to target women between the ages of 25 and 54, to achieve a 76% reach with 10 times frequency and to achieve over 4 and a half million consumer impressions overall.
While others are pulling back, ****** is making a MAJOR investment in driving consumer awareness.
Our advertising campaign is designed to communicate a compelling story and to connect with flooring consumers in a meaningful way.
We aim to guide these in-market consumers into our retail partner’s stores.
Greater consumer traffic equals greater sales, profit and share opportunities for our retail partners.
In 2008, make sure to take full advantage of this investment with additional advertising, product support, and in-store marketing.
To view current print and television advertisements, please make a selection from the menu. Partial script added for audition:
Introducing the 2008 ****** Branding Campaign.
Our Objectives are to:
Be different. Be distinct. Own a position. Break the advertising mold of traditional flooring manufacturers.
To engage the customer in a two-way conversation.
To create an emotional connection with our target audience. To guide them, inspire them, serve them and WOW them.
To connect in-market consumers with you, the ****** retailer.
And ultimately…to sell product.
Voice123 Note: Names, links, and contact information have been replaced by "*" symbols. If you have been invited to submit an audition or proposal for this project, you can sign in to see this information in full.
Please note that you should only use the script or your recording of it for auditioning purposes. The script is property, unless otherwise specified, of the voice seeker and it is protected by international copyright laws.
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