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Project Main Details
Video is roughtly five minutes... much less for the voice over. The open has soft humor heading into serious information.
Thanks,
Steve
Jun 29, 2006 15:25:54 (GMT -05:00) Eastern Time (US & Canada) Jun 30, 2006 00:00:00 (GMT -05:00) Eastern Time (US & Canada) No (click here to learn more about
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Script Details
MUSIC AND STREET SOUNDS UP AND THEN UNDER NARRATOR
(NARRATOR) This is Joe…
Like the rest of us, Joe was created as an extremely unique individual.
And in a world of choices, Joe is the kind of guy who knows what he likes.
He’s a football fan and has season tickets
(SOUND OF ROARING CROWD)
Joe loves his family… and is a hero to his little nieces and nephews
CHILD VOICES: “UNCLE JOE, UNCLE JO!”
He works in an office, and likes to wear lots of colorful ties
This year, Joe bought his first house… a real fixer-upper
SOUND OF POWER DRILL
He enjoys having friends over to grill out…
(SOUNDS OF GRILLING, TALKING AND LAUGHTER, “HEY DUDE, WHAASSUPP!”
He’s really into music…
(SOUND OF MUSC FROM I-POD
And no doubt, Joe appreciates the ladies…
GIRLS: “HI JOE, HI JOE!”
But he also worries about his looks…
(NARRATOR) Like a lot of people, Joe is still struggling to complete himself… to discover the meaning of life… to fill a void he feels inside. So it’s no surprise that he’s been thinking about buying a Bible. There are plenty of people who can tell him that a Bible is exactly what he needs.
MUSIC CHANGE
BOYICE JAMES
1512 It’s definitely more than just a book, it’s a lifestyle. It’s a means to an end
SAM KEMP
3140 It’s the living word of God… and it’s the foundation of my faith.
(NARRATOR) But Simple as it seems, there are plenty more people who can tell Joe that choosing a Bible may be one of the hardest choices he’s ever made in his life.
CHRISTIE CLELAND
5650
You would think it’s a Bible, you’re going to buy a Bible, it’s going to be easy, they’re all going to be the same and they’re not. I didn’t realize that.
4749 PAUL MANN
For me it’s sort of like buying a car, there are so many choices…
BETH ALLEN
0117
It’s kind of like going to the grocery store and you come to buy some peas… and you get peas with basil, peas with this, peas with that or tomatoes, you know what I mean… you have too many choices and it kind of overwhelms you sometimes.
(NARRATOR) You can come up with your own analogy… but it’s easy to see why even a guy who knows what he likes… a guy like Joe… would be overwhelmed, confused, even intimidated by all the translations, versions and Bible styles available in Christian bookstores today.
CHRISTIE CLELAND
5528 I didn’t expect to see so many versions, or translations, or colors and sizes, yeah… there was a lot. (laughs)
SARAH PRICE 3724
King James, New King James, New International Version, tons of different kinds… there’s study Bibles, Women’s devotional Bibles, family Bibles
PAUL MAN 4749 there are so many options it’s red letter it’s thumb index, it’s burgundy
BETH ALLEN 0052 2432
You have red letter, you have non-red letter you have study Bible with help, you have women’s Bible, couple’s Bibles, whatever.
STEVE KEMP 2432
There’s the living, there’s the revised standard, there’s the new International version
RYAN WASHINGTON 4234
There was an extreme teen Bible and two others with different covers on the front
STEVE KEMP
2946 I have even seen a version here recently that’s a magazine format.
ERIKA THOMPSON
4519
The new living translation or this translation and I don’t even understand what they mean, it just says this is what the translation is…
PAUL MANN
5402 I don’t know what the world populations of Bibles is, but there are probably 10,000 varieties that you can choose from
BETH ALLEN
Sometimes I’m not really sure what translation I want.
(NARRATOR) You almost need a degree in divinity to figure it all out. Choosing a Bible can quickly become confusing and frustrating. And our research reveals some frightful tales of how customers are responding
First of all, you should know that seven out of eight Bible buyers come into the store for the specific purpose of purchasing a Bible… and they’re willing to spend about thirty-three dollars.
Next…the average Bible buyer takes 21 minutes to make a decision… 21 minutes… nearly four times longer than the time to choose any other book…
That’s enough time to get in some daily aerobics… or do a load of laundry…
And maybe even have a pizza delivered
CHRISTIE
5518 I ended up getting a study Bible but it was after about 30 minutes at least looking to try find one…
(NARRATOR) That’s understandable… choosing a Bible… a roadmap for life… is an extremely important decision.
PAUL MANN
4923
At least in my case you want something in a Bible not just for yourself… it’s a personal choice, but then it’s also a family choice…. For me that complicates the decision.
(NARRATOR) But family Bibles and personal Bibles are just part of the equation.
The research reveals that about two-thirds of Bible buyers are choosing a gift for someone else
SARAH PRICE
3755
Usually people buy them for me as gifts so I luck out and don’t have to choose but I’ve had to choose before 3802 and when I was going to college I chose the study Bible because I thought that would really help me take my Bible classes but if I had to choose one now I would have no idea how to choose one.
(NARRATOR) That leads to the really bad news. Nearly half… 48 per cent…of people who go into a Christian retail bookstore specifically for the purpose of buying a Bible… actually leave the store without one.
CHRISTIE CLELAND
5644
That doesn’t surprise me at all
SOUND EFFECT OF A CASH REGISTER
(NARRATOR) And that leads to a painful conclusion for retailers… a pattern of lost sales.
ERIKA THOMPSON
4149
I’ve attempted before going to the store I didn’t really know what I was looking for, I just thought I wanted a new one but I’m not very good at making decisions and it never really happened.
(NARRATOR) This is Joe. He’s the kind of guy who knows what he likes. And he thinks he’s going to like reading the Bible. If he comes to your store, will he find just what he needs? Or will he walk away without one.
(NARRATOR) This is Joe…Like the rest of us, Joe was created as an extremely unique individual.And in a world of choices, Joe is the kind of guy who knows what he likes.He’s a football fan and has season tickets
(SOUND OF ROARING CROWD)
Joe loves his family… and is a hero to his little nieces and nephews
CHILD VOICES: “UNCLE JOE, UNCLE JO!”
(NARRATOR) He works in an office, and likes to wear lots of colorful ties This year, Joe bought his first house… a real fixer-upper
SOUND OF POWER DRILL
(NARRATOR)
He enjoys having friends over to grill out… (SOUNDS OF GRILLING, TALKING AND LAUGHTER,
(NARRATOR) He’s really into music…
(SOUND OF MUSC FROM I-POD
(NARRATOR) And no doubt, Joe appreciates the ladies…
GIRLS: “HI JOE, HI JOE!
(NARRATOR) ”But he also worries about his looks…
(NARRATOR) Like a lot of people, Joe is still struggling to complete himself… to discover the meaning of life… to fill a void he feels inside. So it’s no surprise that he’s been thinking about buying a Bible. There are plenty of people who can tell him that a Bible is exactly what he needs.:
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