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Project Main Details
We need a VO for video presentation, to be aired in exhibitor booth at a convention. Legth 4 min or under. We want an MP3 or AIFF, if you can deliver in any other way just let us know. Mar 20, 2006 17:14:47 (GMT -05:00) Eastern Time (US & Canada) Mar 21, 2006 00:00:00 (GMT -05:00) Eastern Time (US & Canada) No (click here to learn more about
Project Parameters
Script Details
WARNING
74% of purchase decisions and 53% of all brand decisions are made in the store.
What you are about to see is real. No matter how many millions of dollars you spend marketing your brands & products this is where they wind up and this is what the consumer is faced with.
Are your brands being seen? Are you reaching the consumer at the Point of Purchase?
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How effective is your print advertising?
Has your advertising been producing sales at the right place and the right time?
Television advertising use to be the best but are your consumers skipping those TV ads or changing the channel?
And, how can you measure if your TV ads……
…. Or billboards being seen and producing results?
No matter what, after all the millions of dollars you’ve spent on advertising the consumer will go here to buy your product. Right here, the last moment of truth, in the store.
And, you hope that through all these brands and products, the consumer will remember your advertising and buy your product.
Good luck, because the fact is, 74% of consumer purchase decisions and 53% of their brand decisions are made in the store. Think about that for a moment. If the majority of your consumer’s purchase decisions are made in the store, how do you expect the consumer to find your product or your brand in this mess?
How do you make sure the consumer goes from indecision or the wrong decision to making the decision to buy your product, right there, right now in the store?
What’s the Solution?
You advertise on BEVision.
BEVision takes the power of television directly into the retail store as consumers are making these product purchase decisions.
BEVision is the nation’s largest alcohol beverage television network reaching over 50 million consumers as they spend $1 billion annually in alcohol beverage products.
BEVision helps educate and inform consumers and store employees about your brands and your products in the right place at the right time.
BEVision is Return On Investment proven, fully accountable, and fully measurable, and 100% targeted.
BEVision has been operating for over 6 years as a satellite delivered TV network in over 500 retail stores nationwide. Its owners have extensive backgrounds in building TV stations and TV networks. And have brought their expertise in direct response television straight into the retail store.
Consumers want and need help and by advertising on BEVision you’ll help direct them to pick up your product and bring it to the sales counter for immediate purchase.
As a BEVision advertiser you’ll have the opportunity to shift consumers from competing brands to your brands right there in the store through the influencing power of television.
BEVision informs and educates consumers about beverage products and how to use them. Every LCD TV is strategically placed to reach the consumer both visually and audibly (stop with example) (stop with example to ears) and, Since consumers make 70% of purchase and 50% of their brand decisions in the store, BEVision can help influence these consumers towards those products that are featured on our network. Note the “call to action” delivered to the consumer both audibly and visually. This is how BEVision helps effect product lift and brand shift in the store. And we’ve proven it time and again through extensive testing with our and suppliers. In fact, Research from Nielson and Arbitron continue to confirm the increasing effectiveness of in-store TV networks in generating more product sales. Arbitron research found that:
81% of consumers are interested in seeing in-store programming.
75% find TV screens helpful.
84% of shoppers 18-34 found sale and product programming to be helpful.
1 out of 3 consumers made an unplanned purchase because of in-store programming.
With these impressive facts, advertising on BEVision is like having your salesman in the store all day long. And whether your advertising objectives are targeted to the Hispanic market or regionally focused BEVision can help meet and exceed your brand’s sales objectives. Try it, test it and judge for yourself, because with BEVision, THEY SEE IT, THEY HEAR IT, THEY BUY IT, PERIOD.
WARNING
74% of purchase decisions and 53% of all brand decisions are made in the store.
What you are about to see is real. No matter how many millions of dollars you spend marketing your brands & products this is where they wind up and this is what the consumer is faced with.
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