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Mar 17, 2006 10:01:35 (GMT -05:00) Eastern Time (US & Canada) Mar 17, 2006 00:00:00 (GMT -05:00) Eastern Time (US & Canada) No (click here to learn more about
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Script Details
Each of the 10 Gold Store initiatives represent a proven approach towards accelerating retailers’ category growth to include the utilization of key C Foods brands. Retailers who have implemented the recommended retail conditions captured in the Gold Store Program, have experienced a significant increase in category growth.
The Gold Store Program is intended to drive a sustained increase in base volume, which represents the majority of our volume. Additionally, the Gold Store Program is expected to reduce the reliance by both retailers and C Foods on less efficient merchandising support and trade spending.
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As you have seen, the Gold Store Program is designed to:
Drive focus against 10 important in-store retail conditions that drive profitable growth
Leverage key C Foods brands via proven strategies to accelerate category growth
Generate increased base volume growth, thereby reducing reliance on less efficient merchandising support and trade spending
The Gold Store Program represents an opportunity to “Raise the Bar” and distinguish C Foods as the Food supplier to rely on in retailers’ efforts to accelerate the growth of their categories. Let’s grow!
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