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Script Details
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FULL SCRIPT FOR PRICING REFERENCE ONLY
[SCENE ONE]
Opening – Take directions “Play Tutorial” on the right hand side. The space on the left is covered by two bags
[SCENE TWO]
Picture closes in on Skyline with caption “Once Upon a Time”
[SCENE THREE]
Picture zooms in on the two people
Narrator
Once upon a time there were two good friends who loved the Tar Heels.
Man
“Did you see that game last night?”
Woman
“See it? I was there in the third row.”
Man
“Thats amazing. How did you get tickets… and such great seats?” his friend asked.
Woman
“I just used my Rewards points,” she replied.
[SCENE FOUR]
Picture swings to show both people
Man
“What Rewards points? I’m in lots of airline programs but I can never seem to earn enough points to go anywhere,” the man commented.
A copy bubble appears from the Woman’s mouth—the narrator speaks for her.
[SCENE FIVE]
Picture swings to show more of the Woman
Narrator
“The woman earned Rewards quickly and shopped smarter.”
A copy bubble appears from the Woman’s mouth—the narrator speaks for her.
Woman
“It’s the Tar Heel Rewards program. You should get it, too. You could use the Tar Heel Rewards Assistant.” the woman asserted. She continued,
A copy bubble appears from the Woman’s mouth—the narrator speaks for her.
“I shop on the internet as usual, and the Tar Heel Rewards Assistant notifies me when it finds great offers on the things I want, especially the ones that give me Rewards points.”
A copy bubble appears from the Woman’s mouth—the narrator speaks for her.
“I get rewarded points just for using Assistant. Then I use the points for great sports events, clothing, travel, dining and even tuition credits.”
A copy bubble appears from the Woman’s mouth—the narrator speaks for her.
“I never shop without Assistant!” she exclaimed.
[SCENE SIX]
Picture pulls back to include Man and Woman in the frame.
Man
The Man replied, “I could use assistant. What else does it do?”
A copy bubble appears from the Mans mouth—the narrator speaks for him.
[SCENE SEVEN]
The screen changes to the assistant advocate woman presenting the selling points, which appear one by one to the right. Narrator continues. The following text shows up in the white space to the right.
Narrator
The smart shopper explained how Assistant helps you cut through the clutter of online shopping to get great offers from retailers you trust. You can customize your assistant by:
Creating your profile
Setting up a wish list
- Saving offers for later
Custom offers make shopping fun, efficient, and rewarding. Points earned can be redeemed for great experiences like:
- Lunch with a coach or seats at a key game
- The chance to go to a sports camp
- Travel packages to home and away games.
Additional rewards range from tuition credits to iTunes, from team merchandise to gift cards for dining and shopping around town.
[SCENE EIGHT]
Screen changes with several examples of assistant in action.
Narrator
“Check out Assistant in action”
“I simply browse the Web, and Assistant tells me about great online and local merchant offers with a friendly Alert Panel that takes me right to my INBOX”
“My Inbox allows me to stay organized while keeping track of great offers. When I’m ready to buy, I simply click on an item and receive an ePostcard”
“Sometimes I get rewarded with points just for viewing an ePostcard . I’m taken directly to the vendor’s Website, where I make my purchase just as easy as 1, 2, 3.”
“Points add up quickly, so I’m always thinking about how I will spend them!”
“and”
“If I know exactly what I want to buy, I can go directly to a merchant’s site from my “Shopping Partner” page”
“Once I’m there. It’s simple to make a purchase. And, of course, I get awarded more points!”
[SCENE NINE]
Both the man and woman are at the table again, and both are sitting up and alert:-
Narrator
The Man was impressed.
Man
“So, the Tar Heel Rewards Assistant gives me:
Great offers targeted to my profile
Rewards points that I can even use on sporting experiences
More time to shop the way I want”
A copy bubble appears from the man’s mouth—the narrator speaks for him
“I am going to download assistant right now and start shopping the smart way.”
A copy bubble appears from the man’s mouth—the narrator speaks for him.
Narrator
Once upon a time there were two good friends who loved the Tar Heels.
Man
“Did you see that game last night?”
Woman
“See it? I was there in the third row.”
Man
“Thats amazing. How did you get tickets… and such great seats?” his friend asked.
Woman
“I just used my Rewards points,” she replied.
[SCENE FOUR]
Picture swings to show both people
Man
“What Rewards points? I’m in lots of airline programs but I can never seem to earn enough points to go anywhere,” the man commented.
A copy bubble appears from the Woman’s mouth—the narrator speaks for her.
[SCENE FIVE]
Picture swings to show more of the Woman
Narrator
“The woman earned Rewards quickly and shopped smarter.”
A copy bubble appears from the Woman’s mouth—the narrator speaks for her.
Woman
“It’s the Tar Heel Rewards program. You should get it, too. You could use the Tar Heel Rewards Assistant.” the woman asserted. She continued,
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