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Project Main Details
Beginning with the April edition of “bridges – our company's Publication on S&T Policy” , the OST will offer podcasting audio files of some articles of its quarterly online magazine.
“bridges” is an English language online magazine featuring a wide range of articles relating to science, technology and education policy in the US, Canada and Europe. Currently, about 3800 readers - policymakers, R&D managers, administrators, and scientists in the EU and North America - subscribe to “bridges.”
We are looking for motivated native English speakers, who are also able to pronounce German names and words, which occasionally appear in some of the texts. Experience in voice over is welcomed but not a prerequisite. Candidates should read, record and send us the articles as .mp3 files by e-mail. We are looking for someone for a long-term cooperation who will become “the voice of bridges” for our readers.
Our budget for voice over is USD 500 per issue max. Payment will be on a word count basis.
To apply for this position, please send us your recording sample by March 10, 2006.
We look forward to receiving your application,
The OST
Feb 23, 2006 14:13:52 (GMT -05:00) Eastern Time (US & Canada) Mar 02, 2006 00:00:00 (GMT -05:00) Eastern Time (US & Canada) No (click here to learn more about
Project Parameters
Script Details
Austria’s Public Radio & Science Communication
by Philipp Steger
How science communication helped turn a high-brow icon of the gilded age of monopoly into one of Europe’s most exciting public radio stations.
From monopoly to modernity
“Ö1 has left behind its old image as the radio station for highbrow culture, but it still has the advantage of being firmly present in Austrian consciousness,” says Martin Bernhofer, the director of the science, education and society department at Ö1, one of the radio stations that are part of the Austrian Broadcasting Corporation (ORF).
As he says this, we are sitting in the cafeteria of the RadioKulturhaus on Argentinierstraße in Vienna’s fourth district, a building that is synonymous with Austrian radio history. To people like myself who grew up before deregulation ushered in the age of private radio stations, the market was dominated by the monopolistic, three public radio stations, each coming with its own cultural and societal legacy. Ö1, which had always catered to the so-called “Bildungsbürgertum”, a highly educated middle-class audience, experienced less competition as a consequence of the deregulation than, for instance, Ö3, the radio station serving a predominantly young audience. Nevertheless, Ö1 has in recent years succeeded in transforming itself into a modern radio station appealing to a wide array of listeners. This accomplishment is all the more impressive when one considers that this process took place in spite of the absence of the sort of harsh competition that is usually the force behind monopolistic institutions’ attempts at rejuvenation or redefinition.
While its science programs and shows have contributed significantly to its success in the post-monopoly era, it is its smart and consistent strategy aiming at becoming a major player in the field of science communication beyond radio that is responsible for the attractive image this radio station has garnered. It’s a smart strategy, because it responds to an obvious trend in Austria: the close connection between science policy and science communication. There is hardly any field these days that receives political attention without adequate public communication; and it’s now rare that a highly publicized area of scientific interest goes unnoticed by science politics.
Martin Bernhofer’s busy schedule for the day of our meeting exemplifies this long-term strategy. After meeting with me, Bernhofer and some of his colleagues are to attend the festive annual gathering of the Austrian Academy of Sciences, the epitome of the establishment within the country’s scientific community; and in the afternoon he plays host to a symposium concluding ten years of Austrian Landscape Research, an example of government-funded, multi-disciplinary research.
The image that thus emerges is one of radio not just as reporting on and reflecting societal reality but of radio as an institution that is actively engaged in the public communication of science and that strives for strategic alliances. Public science events like the one about the Austrian Landscape Research have become a hallmark of this radio station’s commitment to science communication. “In hosting such events,” explains Bernhofer, “the ORF benefits from a significant change in attitude within the scientific community. There is much more awareness these days that science does not take place in the seclusion of the ivory tower, but is privy also to a public dimension. More and more people realize that the research they do needs to be communicated to the public, which at the end of the day, funds their research. There has been a shift away from seeing this as a nuisance to actively harnessing the communication of science to gain public support for one’s own research and for one’s own institution.” Bernhofer thinks that by and large those institutions who have chosen a very proactive approach have been rewarded with success.
In staging live events Bernhofer benefits from his diverse educational background, which includes dramaturgy. “As a host of live events, we bring qualities to the table that combine a wide breadth of content and expertise.” The strategy seems to work well – on average about 200 people visit the scientific events organized by the ORF.
Sticking to old recipes and creating space for reflectiveness
Bernhofer does not exhibit any false modesty when it comes to comparing his radio station’s performance to, well, basically the rest of the world. “Austria is in a particular situation, because there is no comparable radio station focusing on culture and science that is as successful as Ö1. Contrary to international trends, we continue to produce in-house and we bet on our audience’s desire for real discourse instead of a succession of smooth sound-bites. Thus this radio becomes more than just a news station. It enables and promotes an open dialogue within Austria and between various scientific disciplines. And in order to accomplish that we consciously slow down, trying to create space for thinking and reflection. Again, unlike most radio stations in other countries we stick to lengthy formats. I think that this is an important reason for our success: our listeners want to be informed in detail and want there to be space for reflectiveness.”
“Time has a very different meaning in radio. Let’s take an interview for instance. In the setting of a radio conversation it turns into more than the mere transmission of facts and information. The atmosphere of the conversation, the voice of the person interviewed, all these things add a very special dimension to radio, which create a very different form of science communication, where there is a much stronger role for dramaturgy than in other media,” says Bernhofer.
Although Ö1 continues to receive public funding and is not dependent on listeners’ donations for its economic survival, the radio station has organized a club of loyal listeners, the Ö1 Club with about 40,000 members. Its main aim is to create a community of listeners that feel a certain sense of loyalty towards and identification with the radio station.
Moving science into the mainstream news
The success is not all that astonishing; after all, Bernhofer’s department employs more than 20 science journalists. The science program of Ö1 is both ambitious and diverse. Traditionally science was the domain of specific shows such as Dimensionen, the Radiokolleg, and the Salzburger Nachtstudio, but recently science has been gaining a strong foothold in the regular news shows as well, reflecting an international trend towards a stronger role of science in policy decisions and debates. The science-related part of the regular news shows is provided by journalists from within Bernhofer’s team. “Current news is of course much more about conveying the basic facts and doesn’t offer the indulgence one has with the longer shows that are exclusively dedicated to science topics, but I find it significant that these days it is a given that someone from the science team is present when the general news shows are prepared,” says Franz Simbürger, an experienced radio journalist who after many years of covering national politics has switched to covering science and now works closely with Martin Bernhofer.
The need to go beyond traditional formats was an early credo of people like Bernhofer. Ö1 was one of the first radio stations to harness the many possibilities of the Internet, and Bernhofer oversaw the creation of a dedicated science channel as part of Ö1. This news-website is run by a group of three journalists, but receives contributions also from journalists that produce reports for the radio shows and from an increasing number of expert hosts from within the scientific community that can publish their articles directly onto the website. “The web allows us to initiate interesting discussions especially in the area of science policy. We usually combine these web-based possibilities with our public events. We will, for instance, publish debates about a certain topic on our science channel before staging the event, thus creating a lively discussion even before then,” explains Bernhofer. It is that sort of expertise that has made Ö1 a sought-after partner for public events by a host of public institutions, amongst them the various ministries dealing with science and technology.
The radio as networker
The many off-radio events the Ö1 hosts and organizes have turned it into a competence center for the public communication of science, which according to Bernhofer turns such cooperations also into a quality control tool. And the radio has thus become a player in the field of science communication: there is hardly any public science event these days, where the Ö1 is not involved as co-host or advisor. This apparently has positive repercussions on how this radio station is perceived by its audience: “We were able to double our listener numbers within the last ten years and we have definitely established Ö1 as a well-recognized trademark for people who are interested to know what role science plays in their lives. Our off-air events introduce us to new audiences, which we would not reach otherwise. And we try to produce shows that specifically address the interests of young people. Matrix is an example of a show designed for a young audience. Then we also try to increase coverage of technology related topics. We, for instance, had an extensive series about Linux in Radiokolleg. And we know that our science channel is being heavily used both by schools and universities. For them, the information they get from us is usually more reliable and more up to date than what they would find in their textbooks,” claims Bernhofer.
Asked what it will take to keep up the good work for science communication, Bernhofer says: “It’s extremely important to invest in the next generation of science journalists. That’s not easy, of course, but you hope that the right ones are interested, and then you give them a chance to produce a show, to make a concrete contribution. In that context it is vital to create an open-minded atmosphere within our team, to remain self-critical, but most of all to remain curious and to keep asking interesting questions.” Austria’s Public Radio & Science Communication
by Philipp Steger
How science communication helped turn a high-brow icon of the gilded age of monopoly into one of Europe’s most exciting public radio stations.
From monopoly to modernity
“Ö1 has left behind its old image as the radio station for highbrow culture, but it still has the advantage of being firmly present in Austrian consciousness,” says Martin Bernhofer, the director of the science, education and society department at Ö1, one of the radio stations that are part of the Austrian Broadcasting Corporation (ORF).
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