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Project Main Details
Feb 21, 2006 13:00:50 (GMT -05:00) Eastern Time (US & Canada) Feb 23, 2006 00:00:00 (GMT -05:00) Eastern Time (US & Canada) No (click here to learn more about
Project Parameters
Script Details
What do television and sales training have in common? Everything!
Using a unique methodology based upon our award-winning broadcast expertise, we teach sales professionals how to rise above the din of the competitive business environment, by becoming trusted, informed communicators.
Our passion is to bring to the sales development and training process all the exuberance and high-stakes intensity of a television newsroom – a place where first impressions are everything, and where reputations are made or broken by a single sound-bite. We teach sales executives what we teach television reporters and anchors -- how to develop lasting relationships with their audience, ones that will keep their customers “tuning in” time and time again.
It is our firm belief that every buyer today is a sophisticated media consumer who expects information, and the people who deliver it, to be as carefully produced and as engaging as the television that they watch, the websites that they turn-to, or the magazines that they read. It is not enough to be good; today’s successful sales professionals must deliver award-winning performances every single time.
30SecondSelling transforms rank and file sales professionals into trusted communicators of expertise and knowledge.
30SecondSelling develops a “hearts and minds” campaign that infuses passion into a compelling narrative of products, services, and value differentiation.
30SecondSelling teaches sales professionals how to leave the competition in the dust by creating individual and corporate personalities that inspire customer loyalty and trust.
What We Do:
30SecondSelling is a professional services firm that specializes in communications development and education for high performing sales teams and individual “C” level sales executives.
We do this using a multi-pronged sales coaching approach, whose ultimate goal is create air-tight relationships between sales executives and their major account customers – relationships that stand the test of time, relationships which transform average account reps into trusted advisors with seats at the decision-making table.
The Benefit:
The creation of a cadre of professional sales executives armed with the individual tools (Personal Branding), communications skill sets (Media Relations Techniques), and technical expertise (Strategic Planning) needed to influence customers' buying patterns in service to the corporation's marketing and sales
objectives through a series of award-winning customized professional development training programs and executive coaching seminars.
PROCESS, METHODOLOGY & TECHNIQUES
1. Personal Branding
We think it’s time to focus attention on the overriding power of individual influence. More important than ever before, the ability to influence the decision-making process is the critical element in the sales cycle, as information channels multiply and buyers confront a marketplace swirling in products and services.
We take the concept pf personal branding to new levels and apply it directly to the challenges confronted by account reps and their managers. While most sales training focuses on identifying individual weaknesses, we focus on individual strengths and turn those innate talents and abilities into distinctive, memorable and resonant communicators.
2. Media Relations Techniques
We have developed a unique training methodology that incorporates best-of-breed media relations techniques, the same strategies that are used by leading public relations and media training firms worldwide
3. Technical Expertise
A lucky few sales reps have mastered the art and practice of strategic account planning—but most are still stumbling around in the dark, using hope as a primary sales tool and planning strategy. We teach major account sales strategy so that every sales professional can immediately apply this essential tool to increase both short-term revenue and long-term customer retention.
What do television and sales training have in common? Everything!
Using a unique methodology based upon our award-winning broadcast expertise, we teach sales professionals how to rise above the din of the competitive business environment, by becoming trusted, informed communicators.
Our passion is to bring to the sales development and training process all the exuberance and high-stakes intensity of a television newsroom – a place where first impressions are everything, and where reputations are made or broken by a single sound-bite. We teach sales executives what we teach television reporters and anchors -- how to develop lasting relationships with their audience, ones that will keep their customers “tuning in” time and time again.
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