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Screen Title: Course Overview
Welcome to the introduction to the Marketing & Sales Process Survey Tool.
During the next 20 minutes we’ll introduce you to this powerful assessment tool and the 12 elements that will help Philips strengthen its marketing and sales competence. When this tool is used consistently, and with discipline, it will help us to achieve and sustain excellence of marketing and sales processes. It will measure progress and identify areas of strength, capability gaps, and what it takes to be world-class.
While parts of this program advance automatically, other screens require you to perform certain tasks in order to proceed. If you have any questions about the features and functionality of this program, click the “Help” button at any time for more information.
Screen Title: Introduction
In March of 2002, the Board of Management and Group Management Committee identified the need for Philips to become market-driven. A first step in developing marketing as a core process was the deployment of the Process Survey Tool for Marketing & Sales, a tool designed to create a common framework and language for marketing and to develop and measure marketing competence within the organization.
The PST M&S became regarded as a way to:
· Move Philips from an internal to an external focus;
· Manage through strategic vision rather than focusing primarily on short-term cost management;
· Move from a hierarchical to a knowledge-based organization;
· Create the capability for sustainable and profitable growth within the organization. Course Overview
Welcome to the introduction to the Marketing & Sales Process Survey Tool.
During the next 20 minutes we’ll introduce you to this powerful assessment tool and the 12 elements that will help Philips strengthen its marketing and sales competence. When this tool is used consistently, and with discipline, it will help us to achieve and sustain excellence of marketing and sales processes.
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