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Over $10 billion were spent on automotive advertising for network and cable TV in 2004, making it the single largest advertising category for television.
Now with that in mind, take a look at your unused digital spectrum. What’s it doing? Just sitting there. But there’s a way to put it to work.
Observe closely. First, we divide it. Then, Multicast Networks Group provides a shot of Motor Trend TV. Better fasten your seat belt!
(music)
Motor Trend TV. It’s high-octane, 24/7 programming that puts real horsepower into your digital spectrum.
Motor Trend has ruled the auto magazine world for 57 years, unparalleled in its in-depth coverage of the automotive industry.
Motor Trend TV extends this trusted brand, speeding off the printed page to deliver the same high quality, up-to-date info and entertainment to a wide and attentive demographic.
And you won’t believe who’s there to watch…or the money they spend on their cars.
It’s not just the millions of hardcore auto collectors and enthusiasts who spent $31.5 billion customizing their rides…
…or the high percentage of 196 million licensed drivers in the U.S. who are passionate about their wheels.
It’s also the women who purchase 65% of all new cars…
…and influence 95% of all auto purchases.
Over $10 billion were spent on automotive advertising for network and cable TV in 2004, making it the single largest advertising category for television.
Now with that in mind, take a look at your unused digital spectrum. What’s it doing? Just sitting there. But there’s a way to put it to work.
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