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6247779
I am doing a website for a direct marketing agency. The client has a lot of text (about 2400 words) and I would like to see it converted into audio voice-over. I think a budget of $150 would work for the client but quote me what you think is fair and he'll decide based on the voice and price.
What the client wants is a signature voice something like Laugh-In's Gary Owens, Seinfeld's J. Peterman (John Hurely - Coors Beer commercials), or even Don Pardo.
If you're interested send me a demo and a price.
Nov 09, 2005 10:16:59 (GMT -05:00) Eastern Time (US & Canada) Nov 11, 2005 00:00:00 (GMT -05:00) Eastern Time (US & Canada) No (click here to learn more about
)
Closed
94
74
0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far.
What the client wants is a signature voice something like Laugh-In's Gary Owens, Seinfeld's J. Peterman (John Hurely - Coors Beer commercials), or even Don Pardo.
If you're interested send me a demo and a price.
Nov 09, 2005 10:16:59 (GMT -05:00) Eastern Time (US & Canada) Nov 11, 2005 00:00:00 (GMT -05:00) Eastern Time (US & Canada) No (click here to learn more about
)
Closed
94
74
0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far.
Project Parameters
None
To be defined
Promos
English - North American
Not defined
Middle Age Male OR Senior Male
Not defined
There are no special pre-, post-, or production requirements for this project.
Not defined
Not defined
No
Not defined
Script Details
Yes
Here's the draft script.
if you're interested feel free to put your own twist. on the demo as the script was written more for print and needs to be brought to life to connect to to audience verbally.
[1 HOME PAGE SCRIPT]
By definition, we’re a direct marketing agency. But we’re really here to bring successful marketing innovation to as many exceptional businesses as possible.
You see, Mothers of Invention isn’t simply about creating online and offline campaigns. We’re out to transform clients’ outcomes. Maybe even change the marketing world a bit.
Do we have the goods to walk the talk? Well, we’ve been rockin’ the boat since 1989, first as Rosenthal Direct and more recently as Passaic Parc. To date, we’ve developed dozens of record-breaking, award-winning direct marketing campaigns for clients.
Located outside Boston, Massachusetts but light years away from other agencies, Mothers of Invention serves business-to-business (b-to-b) and business-to-consumer
(b-to-c) marketers without the common absurdities and with a focus on outcomes.
Basically, we’re kickin’ ass and takin’ names. In fact, we’re assembling a list of the coolest direct marketers around, and if you fit the bill, we’d love to add you to it. Get on our email list and enjoy a decidedly different perspective on direct marketing success.
[Link for email list will go to Contact Us page]
[2 UNIQUENESS SCRIPT]
Let’s begin with a sports analogy. Imagine you’re a baseball manager seeking a clean-up hitter – the person responsible for driving in runs. Would you go with someone who just talks a good game, or a player known for belting ‘em into the stands year after year?
If it’s the latter, consider the Mothers of Invention record of success. In a controlled test, we whupped an existing ad by over 700%. One client actually hired temporary staff to deal with all of the leads our campaign brought in. Over a four-year stretch, none of our direct mail lead generation campaigns ever pulled below a two-percent response rate. To date, we’ve developed dozens of record-breaking direct marketing campaigns.
One day we asked ourselves, why not unite convention-defying (non-trite) creative concepts with sophisticated (non-DM 101) direct marketing techniques? After all, the value of awesome conceptual ideas and textbook direct marketing methodologies was widely known among marketers.
Turns out, it was easier said than done. Most creative pros known for growing innovative ideas had little or no interest in direct marketing. And most clients steeped in direct marketing principles lacked the desire to innovate creatively.
But over time, we found some trailblazers. Then we began testing our hybrid. After much trial and error, we noticed we were usually beating our clients’ existing approaches (often by a fat margin) – and defeating our earlier stuff.
Years later, we’re still spreading the Optimarketing gospel and noticing one difference: In the noisiest marketing environment ever, more people than ever are listening.
It’s no secret that many marketing groups aren’t presently running like engines of innovation. Many agencies view the status quo as an excuse to perpetuate it. We don’t.
We start by changing the discourse. Instead of simply telling you what you want to hear, we tell you what you need to hear. If we think you’re about to walk off a cliff, we promptly let you know. That means having some tough conversations. But our clients prefer to be thrilled after results are in, rather than smile throughout today’s meeting.
From the start, we organize everything around direct marketing elements that contribute to outcomes. Unnecessary meetings, policies, processes – we avoid them like bird flu. But we’re huge believers in productive collaboration. In fact, clients consider our collaborative process a key part of our Unique Selling Proposition.
You know how some agencies always try to understand what you’re expecting to see – then always give it to you? At Mothers of Invention, we start by listening. After that, we only come in with ideas we’re prepared to stand behind.
Basketball players call it “leaving it all on the floor.” That’s us. It’s all about pushing beyond business as usual and into the “holy s—t!” realm. That goes for every single direct marketing campaign element.
Think you’re picky? We don’t stop enhancing our work until it’s beyond our grasp. Clients are often pleased to see enhancements to copy and art at the 11th hour.
We still open those results spreadsheets with rookie-like enthusiasm. And we’re as excited as ever about where we’re headed.
[Legal text at bottom of page]
Optimarketing is a registered trademark of Mothers of Invention, Inc.
[3. Retrospective Exhibit Script to Come Retro Announcer Dude SCRIPT]
- base price on 165 words
[4. About YOU Script to come Retro Announcer Dude SCRIPT]
You consistently treat people with respect.
You prefer collaboration over command and control.
You give people what they need to do kickass stuff.
You mean what you say.
You prefer to be good rather than merely look good.
You stand up for what is right.
You have the courage to make tough decisions.
You take responsibility for your actions.
You have an eye for smart ideas.
You abhor the use of smoke and mirrors.
You prefer the right route over the easy route.
You support, and never compete with, outside partners.
You defer to the experts when appropriate.
You do not treat barriers as immovable objects.
You work to forge win/win arrangements.
You operate with an open mind and without biases.
You understand the value of experimentation.
You keep the focus on what actually matters.
You are loyal.
You believe in the power of marketing.
You are ready to do great stuff. Right now.
If this sounds like you, email us or phone Robert Rosenthal at 978-897-3800 x11.
[5. Mothers of Buzz SCRIPT]
Since the beginning of commerce, word of mouth has ruled as the most efficient generator of new business. Nothing matches its credibility. In fact, it’s quite common for word of mouth to result in a product or service purchase without a comparison of competing options.
Today, buzz marketing looms large on the radar screens of major consumer packaged goods manufacturers and the like. But its potential is much, much larger.
Mothers of Buzz develops word of mouth marketing programs in categories that aren’t appropriate for buzz marketing agencies with pre-existing rosters of evangelists. Clients include business-to-business marketers and other companies in highly specialized niches.
Mothers of Buzz enables you to identify, recruit, and activate your ideal evangelists – the subset of people capable of recommending your product or service to others. Our team arms these evangelists with the tools and incentives they need to spread the word.
For a complimentary consultation on buzz marketing, email us or phone Robert Rosenthal at 978-897-3800 x11.
[6. Mothers of Clutter-Busters SCRIPT]
“Clutter-busting” direct marketing is a demand generation strategy designed to break through clutter and attract new business at an exceptional ROI. The higher cost per piece in comparison to other media is often more than offset by improved response rates.
When relationships ultimately have six-, seven-, or eight-figure value, justification for clutter-busters is relatively easy. In fact, 250 clutter-busters aimed at precisely the right prospects may produce higher profits than 25,000 traditional direct mail pieces.
We design our clutter-busting direct mail packages with the same level of flair we apply to advertising running in other media. In fact, the best outcomes have resulted from the integrated 1-2-3 punch of dimensional direct mail, email, and telemarketing.
Mothers of Clutter-Busters can even optimize these programs by incorporating true one-to-one marketing principles for the ultimate in direct marketing segmentation. As a full-service agency, we integrate clutter-busters with the balance of campaigns running in other media.
Our team provides end-to-end capabilities including custom list, concept, and offer development – as well as production and results analysis.
For a complimentary consultation on clutter-busting direct marketing, email us or phone Robert Rosenthal at 978-897-3800 x11
[7. Mothers of Email SCRIPT]
Way back in the 1990s, we discovered something fascinating when we began testing email advertising: Response rates using email were often comparable to direct mail rates. In about 80% of cases, our clients kept email in the ongoing direct marketing mix after the initial test.
But almost from the start, we weren’t sending just any email. Our brand of email advertising contained a lot of the qualities traditionally associated with strong print advertising – with the addition of textbook direct marketing techniques and interactivity.
Today, Mothers of Email is among a small collection of teams that consistently develop unconventional email ads and strategies to achieve higher-than-average response rates.
Mothers of Email creates email programs for your internal database, rented lists, or a combination of both. Services include list acquisition, creative and offer development, feedback collection, HTML, email deployment, and results analysis. As a full-service agency, we integrate email with the balance of campaigns running in other media.
For a complimentary consultation on email advertising, email us or phone Robert Rosenthal at 978-897-3800 x11.
[8. Mothers of Experimentation SCRIPT]
One thing you’ll find the best direct marketers generally have in common: They’re downright obsessive about testing. But testing alone is never enough. In fact, ill-conceived tests are counterproductive and often extremely costly.
Now there’s a resource to help you identify the most important tests to run, and execute them flawlessly. Mothers of Experimentation is a multi-disciplinary team of “best-of-breed” direct marketing experts that work in an integrated way to develop and implement customized test strategies.
Our experts span the direct marketing spectrum, but share a passion for transforming outcomes by running tests that are logical, affordable, and completely implementable.
We begin by evaluating where you are, where you’ve been, and where you want to be. Then we give specific test recommendations steeped in practical advice. Expect to notice a refreshing absence of “consultant-speak” and a focus on what really counts.
Whether it’s positioning, creative, media, segmentation, offers, interactivity, format, production, feedback collection or follow-up, you’ll quickly get answers needed to make better direct marketing moves.
For a complimentary consultation on direct marketing testing, email us or phone Robert Rosenthal at 978-897-3800 x11. If you’re interested in multiple Mothers of Invention services, click here.
Remember, significant change generally requires significant change. So why not contact us now and start testing your way to greater-than-ever direct marketing success.
[“Email us” should open respondent’s Outlook email with “MOTHERS OF EXPERIMENTATION INQUIRY” in subject line; “click here” should go to page for Contact Us]
[8. Mothers of Media SCRIPT]
Internet media is a veritable playground of exciting possibilities. Email lists deliver the relevancy and selectivity of direct mail lists – plus extra advantages. Cost-per-click ads enable direct marketers to start relationships on a strictly variable basis. Co-registration programs allow a wide variety of marketers to inexpensively build large prospect databases within months or even weeks.
But like any playground, danger lurks around every corner. Much of today’s Web-based media is overhyped and oversold. As a result, many of these media properties consistently underperform.
Mothers of Media provides an important service by providing totally objective Web-based media recommendations. As a full-service direct marketing agency, we’ve seen the results of thousands of media tests. Which means we’re able to quickly steer you toward media most likely to succeed – and keep you away from everything else.
For a complimentary consultation on Internet media, email us or phone Robert Rosenthal at 978-897-3800 x11.
[9. Mothers of Nurture SCRIPT]
The art and science of lead nurture reflects the convergence of need and technology.
Residing deep within the database of more than a few direct marketers are inactive segments of leads or customers. Very often, the marketing team believes a substantial percentage could become active. But how does one make that happen?
Mothers of Nurture develops comprehensive programs designed to collect genuinely useful feedback from the highest possible share of inactive leads or customers – to turn suspects into prospects, leads into opportunities, and inactive customers into active ones. Using an arsenal of proven techniques, we implement imaginative, permission-based direct marketing programs prospects may actually look forward to receiving.
These customized programs may involve Web-based surveys and triggered email campaigns – as well as segmentation schemes running all the way to the one-to-one level. They may be confined to older leads or conducted on an ongoing basis to fresh additions to the database.
For a complimentary consultation on lead nurture, email us or phone Robert Rosenthal at 978-897-3800 x11.
[10. Mothers of Search SCRIPT]
One of the fastest-growing marketing vehicles, paid search often delivers prospects and customers for a tiny fraction of the cost of traditional options. But for many marketers, profitability in this nascent medium has been a sticky challenge.
Essentially, paid search engines like Google AdWords, Yahoo, and MSN are 21st century versions of what direct marketers have been managing for decades. Ads, offers, media units, response vehicles – all of the major elements must be carefully tested and tracked.
Having managed thousands of direct marketing tests, our team is extraordinarily qualified to manage your paid search program.
Mothers of Search provides strategic paid search recommendations for national, international, and local programs – then builds a master list of keywords and phrases, develop test ads designed to maximize quantity and quality of response, submits bids, and optimizes the program on a regular basis. We also build landing pages designed to collect essential data while optimizing registration ratios.
As a full-service agency, we integrate paid search with the balance of campaigns running in other media. And we never stop working to make the program better.
For a complimentary consultation on paid search, email us or phone Robert Rosenthal at 978-897-3800 x11.
[11. About the Reverse Hunger Strike SCRIPT]
Agency people have said it forever: “If only we could find more clients like so and so.”
To attract more extraordinary clients and do something about a chronic industrywide problem, Mothers of Invention founder Robert Rosenthal has launched a “reverse hunger strike.” For now, he’s putting his heart-healthy diet on hold and eating the sort of food someone’s mom would serve … if she wanted her son to eat himself into oblivion.
“Mothers of Invention is all about creating great direct marketing for great clients,” Rosenthal said. “Right now, we probably have a higher percentage of excellent clients than most shops, but like practically every other agency, we could use more.”
Rosenthal concluded that if word of his “reverse hunger strike” reached great clients far and wide – and turned some good clients into great ones – the effort would be worth it. “I’ve sacrificed my body for this business in the past, so I figured, why not do it again for a good cause?”
To download a copy of Forging an Awesome Client/Agency Relationship by Robert Rosenthal, click here. If you’d like to schedule a complimentary educational consultation, email Robert or phone him at 978-897-3800 x11. He’ll bring the doughnuts.
[1 HOME PAGE SCRIPT]
By definition, we’re a direct marketing agency. But we’re really here to bring successful marketing innovation to as many exceptional businesses as possible.
You see, Mothers of Invention isn’t simply about creating online and offline campaigns. We’re out to transform clients’ outcomes. Maybe even change the marketing world a bit.
Do we have the goods to walk the talk? Well, we’ve been rockin’ the boat since 1989, first as Rosenthal Direct and more recently as Passaic Parc. To date, we’ve developed dozens of record-breaking, award-winning direct marketing campaigns for clients.
Located outside Boston, Massachusetts but light years away from other agencies, Mothers of Invention serves business-to-business (b-to-b) and business-to-consumer
(b-to-c) marketers without the common absurdities and with a focus on outcomes.
Basically, we’re kickin’ ass and takin’ names. In fact, we’re assembling a list of the coolest direct marketers around, and if you fit the bill, we’d love to add you to it. Get on our email list and enjoy a decidedly different perspective on direct marketing success.
[Link for email list will go to Contact Us page]..........
.........................
if you're interested feel free to put your own twist. on the demo as the script was written more for print and needs to be brought to life to connect to to audience verbally.
[1 HOME PAGE SCRIPT]
By definition, we’re a direct marketing agency. But we’re really here to bring successful marketing innovation to as many exceptional businesses as possible.
You see, Mothers of Invention isn’t simply about creating online and offline campaigns. We’re out to transform clients’ outcomes. Maybe even change the marketing world a bit.
Do we have the goods to walk the talk? Well, we’ve been rockin’ the boat since 1989, first as Rosenthal Direct and more recently as Passaic Parc. To date, we’ve developed dozens of record-breaking, award-winning direct marketing campaigns for clients.
Located outside Boston, Massachusetts but light years away from other agencies, Mothers of Invention serves business-to-business (b-to-b) and business-to-consumer
(b-to-c) marketers without the common absurdities and with a focus on outcomes.
Basically, we’re kickin’ ass and takin’ names. In fact, we’re assembling a list of the coolest direct marketers around, and if you fit the bill, we’d love to add you to it. Get on our email list and enjoy a decidedly different perspective on direct marketing success.
[Link for email list will go to Contact Us page]
[2 UNIQUENESS SCRIPT]
Let’s begin with a sports analogy. Imagine you’re a baseball manager seeking a clean-up hitter – the person responsible for driving in runs. Would you go with someone who just talks a good game, or a player known for belting ‘em into the stands year after year?
If it’s the latter, consider the Mothers of Invention record of success. In a controlled test, we whupped an existing ad by over 700%. One client actually hired temporary staff to deal with all of the leads our campaign brought in. Over a four-year stretch, none of our direct mail lead generation campaigns ever pulled below a two-percent response rate. To date, we’ve developed dozens of record-breaking direct marketing campaigns.
One day we asked ourselves, why not unite convention-defying (non-trite) creative concepts with sophisticated (non-DM 101) direct marketing techniques? After all, the value of awesome conceptual ideas and textbook direct marketing methodologies was widely known among marketers.
Turns out, it was easier said than done. Most creative pros known for growing innovative ideas had little or no interest in direct marketing. And most clients steeped in direct marketing principles lacked the desire to innovate creatively.
But over time, we found some trailblazers. Then we began testing our hybrid. After much trial and error, we noticed we were usually beating our clients’ existing approaches (often by a fat margin) – and defeating our earlier stuff.
Years later, we’re still spreading the Optimarketing gospel and noticing one difference: In the noisiest marketing environment ever, more people than ever are listening.
It’s no secret that many marketing groups aren’t presently running like engines of innovation. Many agencies view the status quo as an excuse to perpetuate it. We don’t.
We start by changing the discourse. Instead of simply telling you what you want to hear, we tell you what you need to hear. If we think you’re about to walk off a cliff, we promptly let you know. That means having some tough conversations. But our clients prefer to be thrilled after results are in, rather than smile throughout today’s meeting.
From the start, we organize everything around direct marketing elements that contribute to outcomes. Unnecessary meetings, policies, processes – we avoid them like bird flu. But we’re huge believers in productive collaboration. In fact, clients consider our collaborative process a key part of our Unique Selling Proposition.
You know how some agencies always try to understand what you’re expecting to see – then always give it to you? At Mothers of Invention, we start by listening. After that, we only come in with ideas we’re prepared to stand behind.
Basketball players call it “leaving it all on the floor.” That’s us. It’s all about pushing beyond business as usual and into the “holy s—t!” realm. That goes for every single direct marketing campaign element.
Think you’re picky? We don’t stop enhancing our work until it’s beyond our grasp. Clients are often pleased to see enhancements to copy and art at the 11th hour.
We still open those results spreadsheets with rookie-like enthusiasm. And we’re as excited as ever about where we’re headed.
[Legal text at bottom of page]
Optimarketing is a registered trademark of Mothers of Invention, Inc.
[3. Retrospective Exhibit Script to Come Retro Announcer Dude SCRIPT]
- base price on 165 words
[4. About YOU Script to come Retro Announcer Dude SCRIPT]
You consistently treat people with respect.
You prefer collaboration over command and control.
You give people what they need to do kickass stuff.
You mean what you say.
You prefer to be good rather than merely look good.
You stand up for what is right.
You have the courage to make tough decisions.
You take responsibility for your actions.
You have an eye for smart ideas.
You abhor the use of smoke and mirrors.
You prefer the right route over the easy route.
You support, and never compete with, outside partners.
You defer to the experts when appropriate.
You do not treat barriers as immovable objects.
You work to forge win/win arrangements.
You operate with an open mind and without biases.
You understand the value of experimentation.
You keep the focus on what actually matters.
You are loyal.
You believe in the power of marketing.
You are ready to do great stuff. Right now.
If this sounds like you, email us or phone Robert Rosenthal at 978-897-3800 x11.
[5. Mothers of Buzz SCRIPT]
Since the beginning of commerce, word of mouth has ruled as the most efficient generator of new business. Nothing matches its credibility. In fact, it’s quite common for word of mouth to result in a product or service purchase without a comparison of competing options.
Today, buzz marketing looms large on the radar screens of major consumer packaged goods manufacturers and the like. But its potential is much, much larger.
Mothers of Buzz develops word of mouth marketing programs in categories that aren’t appropriate for buzz marketing agencies with pre-existing rosters of evangelists. Clients include business-to-business marketers and other companies in highly specialized niches.
Mothers of Buzz enables you to identify, recruit, and activate your ideal evangelists – the subset of people capable of recommending your product or service to others. Our team arms these evangelists with the tools and incentives they need to spread the word.
For a complimentary consultation on buzz marketing, email us or phone Robert Rosenthal at 978-897-3800 x11.
[6. Mothers of Clutter-Busters SCRIPT]
“Clutter-busting” direct marketing is a demand generation strategy designed to break through clutter and attract new business at an exceptional ROI. The higher cost per piece in comparison to other media is often more than offset by improved response rates.
When relationships ultimately have six-, seven-, or eight-figure value, justification for clutter-busters is relatively easy. In fact, 250 clutter-busters aimed at precisely the right prospects may produce higher profits than 25,000 traditional direct mail pieces.
We design our clutter-busting direct mail packages with the same level of flair we apply to advertising running in other media. In fact, the best outcomes have resulted from the integrated 1-2-3 punch of dimensional direct mail, email, and telemarketing.
Mothers of Clutter-Busters can even optimize these programs by incorporating true one-to-one marketing principles for the ultimate in direct marketing segmentation. As a full-service agency, we integrate clutter-busters with the balance of campaigns running in other media.
Our team provides end-to-end capabilities including custom list, concept, and offer development – as well as production and results analysis.
For a complimentary consultation on clutter-busting direct marketing, email us or phone Robert Rosenthal at 978-897-3800 x11
[7. Mothers of Email SCRIPT]
Way back in the 1990s, we discovered something fascinating when we began testing email advertising: Response rates using email were often comparable to direct mail rates. In about 80% of cases, our clients kept email in the ongoing direct marketing mix after the initial test.
But almost from the start, we weren’t sending just any email. Our brand of email advertising contained a lot of the qualities traditionally associated with strong print advertising – with the addition of textbook direct marketing techniques and interactivity.
Today, Mothers of Email is among a small collection of teams that consistently develop unconventional email ads and strategies to achieve higher-than-average response rates.
Mothers of Email creates email programs for your internal database, rented lists, or a combination of both. Services include list acquisition, creative and offer development, feedback collection, HTML, email deployment, and results analysis. As a full-service agency, we integrate email with the balance of campaigns running in other media.
For a complimentary consultation on email advertising, email us or phone Robert Rosenthal at 978-897-3800 x11.
[8. Mothers of Experimentation SCRIPT]
One thing you’ll find the best direct marketers generally have in common: They’re downright obsessive about testing. But testing alone is never enough. In fact, ill-conceived tests are counterproductive and often extremely costly.
Now there’s a resource to help you identify the most important tests to run, and execute them flawlessly. Mothers of Experimentation is a multi-disciplinary team of “best-of-breed” direct marketing experts that work in an integrated way to develop and implement customized test strategies.
Our experts span the direct marketing spectrum, but share a passion for transforming outcomes by running tests that are logical, affordable, and completely implementable.
We begin by evaluating where you are, where you’ve been, and where you want to be. Then we give specific test recommendations steeped in practical advice. Expect to notice a refreshing absence of “consultant-speak” and a focus on what really counts.
Whether it’s positioning, creative, media, segmentation, offers, interactivity, format, production, feedback collection or follow-up, you’ll quickly get answers needed to make better direct marketing moves.
For a complimentary consultation on direct marketing testing, email us or phone Robert Rosenthal at 978-897-3800 x11. If you’re interested in multiple Mothers of Invention services, click here.
Remember, significant change generally requires significant change. So why not contact us now and start testing your way to greater-than-ever direct marketing success.
[“Email us” should open respondent’s Outlook email with “MOTHERS OF EXPERIMENTATION INQUIRY” in subject line; “click here” should go to page for Contact Us]
[8. Mothers of Media SCRIPT]
Internet media is a veritable playground of exciting possibilities. Email lists deliver the relevancy and selectivity of direct mail lists – plus extra advantages. Cost-per-click ads enable direct marketers to start relationships on a strictly variable basis. Co-registration programs allow a wide variety of marketers to inexpensively build large prospect databases within months or even weeks.
But like any playground, danger lurks around every corner. Much of today’s Web-based media is overhyped and oversold. As a result, many of these media properties consistently underperform.
Mothers of Media provides an important service by providing totally objective Web-based media recommendations. As a full-service direct marketing agency, we’ve seen the results of thousands of media tests. Which means we’re able to quickly steer you toward media most likely to succeed – and keep you away from everything else.
For a complimentary consultation on Internet media, email us or phone Robert Rosenthal at 978-897-3800 x11.
[9. Mothers of Nurture SCRIPT]
The art and science of lead nurture reflects the convergence of need and technology.
Residing deep within the database of more than a few direct marketers are inactive segments of leads or customers. Very often, the marketing team believes a substantial percentage could become active. But how does one make that happen?
Mothers of Nurture develops comprehensive programs designed to collect genuinely useful feedback from the highest possible share of inactive leads or customers – to turn suspects into prospects, leads into opportunities, and inactive customers into active ones. Using an arsenal of proven techniques, we implement imaginative, permission-based direct marketing programs prospects may actually look forward to receiving.
These customized programs may involve Web-based surveys and triggered email campaigns – as well as segmentation schemes running all the way to the one-to-one level. They may be confined to older leads or conducted on an ongoing basis to fresh additions to the database.
For a complimentary consultation on lead nurture, email us or phone Robert Rosenthal at 978-897-3800 x11.
[10. Mothers of Search SCRIPT]
One of the fastest-growing marketing vehicles, paid search often delivers prospects and customers for a tiny fraction of the cost of traditional options. But for many marketers, profitability in this nascent medium has been a sticky challenge.
Essentially, paid search engines like Google AdWords, Yahoo, and MSN are 21st century versions of what direct marketers have been managing for decades. Ads, offers, media units, response vehicles – all of the major elements must be carefully tested and tracked.
Having managed thousands of direct marketing tests, our team is extraordinarily qualified to manage your paid search program.
Mothers of Search provides strategic paid search recommendations for national, international, and local programs – then builds a master list of keywords and phrases, develop test ads designed to maximize quantity and quality of response, submits bids, and optimizes the program on a regular basis. We also build landing pages designed to collect essential data while optimizing registration ratios.
As a full-service agency, we integrate paid search with the balance of campaigns running in other media. And we never stop working to make the program better.
For a complimentary consultation on paid search, email us or phone Robert Rosenthal at 978-897-3800 x11.
[11. About the Reverse Hunger Strike SCRIPT]
Agency people have said it forever: “If only we could find more clients like so and so.”
To attract more extraordinary clients and do something about a chronic industrywide problem, Mothers of Invention founder Robert Rosenthal has launched a “reverse hunger strike.” For now, he’s putting his heart-healthy diet on hold and eating the sort of food someone’s mom would serve … if she wanted her son to eat himself into oblivion.
“Mothers of Invention is all about creating great direct marketing for great clients,” Rosenthal said. “Right now, we probably have a higher percentage of excellent clients than most shops, but like practically every other agency, we could use more.”
Rosenthal concluded that if word of his “reverse hunger strike” reached great clients far and wide – and turned some good clients into great ones – the effort would be worth it. “I’ve sacrificed my body for this business in the past, so I figured, why not do it again for a good cause?”
To download a copy of Forging an Awesome Client/Agency Relationship by Robert Rosenthal, click here. If you’d like to schedule a complimentary educational consultation, email Robert or phone him at 978-897-3800 x11. He’ll bring the doughnuts.
[1 HOME PAGE SCRIPT]
By definition, we’re a direct marketing agency. But we’re really here to bring successful marketing innovation to as many exceptional businesses as possible.
You see, Mothers of Invention isn’t simply about creating online and offline campaigns. We’re out to transform clients’ outcomes. Maybe even change the marketing world a bit.
Do we have the goods to walk the talk? Well, we’ve been rockin’ the boat since 1989, first as Rosenthal Direct and more recently as Passaic Parc. To date, we’ve developed dozens of record-breaking, award-winning direct marketing campaigns for clients.
Located outside Boston, Massachusetts but light years away from other agencies, Mothers of Invention serves business-to-business (b-to-b) and business-to-consumer
(b-to-c) marketers without the common absurdities and with a focus on outcomes.
Basically, we’re kickin’ ass and takin’ names. In fact, we’re assembling a list of the coolest direct marketers around, and if you fit the bill, we’d love to add you to it. Get on our email list and enjoy a decidedly different perspective on direct marketing success.
[Link for email list will go to Contact Us page]..........
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