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Project Main Details
Male - 40s
Voice should be authoritative, yet upbeat.
Commercial is all about feeling GOOD, so need to hear a laugh in the voice.
Able to talk fast without sounding salesy.
Client does NOT want a southern accent, but it shouldn't be New England or stuffy, either. More midwestern. No twang.
Keep the slow and easy beat of the Curtis Mayfield tune ("It's Alright") in mind for attitude (not pace).
Celebrity inspiration: Ben Vereen
Remember - ALL the information from the commercial is coming from this voice! Must be clear and trustworthy and friendly.
But I don't want to hear anyone ACTING friendly.
Sep 26, 2005 17:15:47 (GMT -05:00) Eastern Time (US & Canada) Sep 28, 2005 00:00:00 (GMT -05:00) Eastern Time (US & Canada) No (click here to learn more about
Project Parameters
Script Details
WINDSOR MEDICARE EXTRA
DR TV
Feeling Good
Man (white, 65ish, in sweats) sits on porch or stoop, lacing up his walking shoes. He grabs a banana and a bottle of water and takes off. He feels good!
MUSIC:
Group of 7 people (all black, 4 women, 3 men, one woman in late 80s, the rest in 60s-70s, no obvious couples, none well-to-do, but all spiffed up) exit an armory or meeting hall, full of good cheer. They feel good!
MUSIC:
From a low angle, two couples (60s, one black, one white, bright & casual dress) appear on a hillside, looking up at beautiful clouds. (THIS IS THE SHOT THAT WILL BECOME THE COVER OF THE SALES BROCHURE.) They feel good
ANNCR: It’s a great time for Medicare. More benefits are available than ever before.
ANNCR: And this brochure, Extra Benefits, Extra Savings: The New Medicare and You, is a great way to find out how you can save money be getting Original Medicare, the new prescription drug benefits, and more, from one trusted company.
ANNCR: With Windsor Medicare Extra, you can pay as little as $0 for doctor visits and $0 for prescription drugs.
ANNCR:.And you’ll get extras that will keep you feeling good¬like annual physicals, and vision and hearing exams¬at no additional cost!
ANNCR: Call toll free 1-800-000-0000 today and order your free copy of Extra Benefits, Extra Savings; The New Medicare and You.
ANNCR: Find out how good it feels to belong to a Windsor Medicare Extra plan!
ANNCR: It’s a great time for Medicare. More benefits are available than ever before.
ANNCR: And this brochure, Extra Benefits, Extra Savings: The New Medicare and You, is a great way to find out how you can save money be getting Original Medicare, the new prescription drug benefits, and more, from one trusted company.
ANNCR: With Windsor Medicare Extra, you can pay as little as $0 for doctor visits and $0 for prescription drugs.
ANNCR:.And you’ll get extras that will keep you feeling good¬like annual physicals, and vision and hearing exams¬at no additional cost!...........
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