This page contains the most important details of this project. If you find the information on this project inaccurate or inappropriate, please let us know by contacting us.
Project Main Details
$200 budget
Aug 29, 2005 15:06:41 (GMT -05:00) Eastern Time (US & Canada) Aug 30, 2005 00:00:00 (GMT -05:00) Eastern Time (US & Canada) No (click here to learn more about
Project Parameters
Script Details
Joanne – “Effectively targeting my audience can mean the difference between a highly successful campaign and a total failure. Especially when marketing to existing customers. There is a fine line between informing your customers of new products geared towards what they need and annoying those customers with offers that have little to do with what they want. As marketing director, this line means a great deal to me.”
This is the story of Joanne Clarks’ first experience with Powerhouse. While heading up a direct mail campaign targeting 20% of a multinational banks customers, Joanne knew the key to her success was getting her offer into the hands of those most likely to respond.
Joanne – “I initially turned to a team of experts from a leading business intelligence provider to define my audience. After several months of modeling they anticipated a 1.14% response rate. Sure it was 36% higher than our random test marketing results but I was still staring at a rate $83 per acquisition. My budget couldn’t float those type of numbers.”
To get the results she needed Joanne turned to Powerhouse. With its breakthrough modeling technology Powerhouse was able to produce superior models in a fraction of the time. Powerhouse’s model promised and delivered a 2.28% response rate reducing the cost per acquisition to $55 dollars, a full 25% lower than the results predicted by industry leading tools.
Joanne – “The results were extraordinary. Powerhouse allowed us to target our audience in a way that met my budget and got the response rate that I needed. At $55 per acquisition the campaign was a huge success.”
Powerhouse is quickly becoming the tool of choice for many of the worlds leading companies. By quickly delivering remarkably accurate predictive models Powerhouse is helping business managers deliver outstanding results when they are needed.
To learn how Powerhouse can help unlock your data’s true potential request a live demonstration using your own data.
Joanne – “Effectively targeting my audience can mean the difference between a highly successful campaign and a total failure. Especially when marketing to existing customers. There is a fine line between informing your customers of new products geared towards what they need and annoying those customers with offers that have little to do with what they want. As marketing director, this line means a great deal to me.”
This is the story of Joanne Clarks’ first experience with Powerhouse. While heading up a direct mail campaign targeting 20% of a multinational banks customers, Joanne knew the key to her success was getting her offer into the hands of those most likely to respond.
Joanne – “I initially turned to a team of experts from a leading business intelligence provider to define my audience. After several months of modeling they anticipated a 1.14% response rate. Sure it was 36% higher than our random test marketing results but I was still staring at a rate $83 per acquisition. My budget couldn’t float those type of numbers.”
Voice-Seeker Details
Voice123 Team Comments
Voice123 consultations with this voice seeker regarding this project and/or other projects by this voice seeker, via phone, chat, and/or email.
This project - phone.
Previous projects - phone.
This project - email or chat.
Previous projects - email or chat.
Corporate web site for this voice-seeker confirmed by Voice123
Note: Voice123 strives to establish the legitimacy of all projects posted. However, Voice123 subscribers and users are responsible for confirming information stated by prospective voice seekers, agents and/or clients. Voice123 subscribers and users assume all liability for use of any information found through Voice123, LLC, or any of its publications.



