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Project Main Details
All actors should be male and distinguished sounding. Characters should be more colloquial and narrator more matter of fact as is common of product spokesmen.
Aug 24, 2005 12:42:40 (GMT -05:00) Eastern Time (US & Canada) Aug 24, 2005 00:00:00 (GMT -05:00) Eastern Time (US & Canada) No (click here to learn more about
Project Parameters
Script Details
Script 1
Todd – “We needed to add a new, higher margin snack product to our line. The real challenge here was to identify a completely original snacking opportunity , something no one had done before. Then to build a product associated with that opportunity.
This is the story of Todd Harbridge, Director of new product development at a top food and beverage company. Todd found him self inundated with market, behavioral, product, distribution, socio-graphic and demographic data. He knew he needed the right tools to explore and understand the insightsthe data contained
Todd - “There was tons of raw data. We could show you consumption habits from the time and place, all the way down to emotional associations and socio–economic status, you name it. Somewhere in there was our new product, we just needed to find it.”
Todd and his team relied on Powerhouse to turn assembled data into over 100 models in just one week. The models showed potentially unfilled snacking opportunities by day-part, event context, and emotional association. The result – An association map identifying a wide range of snacking opportunities many of which were currently unmet by existing products. This valuable information gave the marketing analysts the insight to a novel product that would grab popular attention.
Todd – “The speed of powerhouse is a real benefit. The time my people save on tedious tasks like variable selection gets transferred directly to the analytical side of the work. The real value for us can be seen in the final product. We were able to learn things about our market in a week that no one else in our industry knows. That’s big”
Powerhouse is quickly becoming the predictive analytics tool of choice for many of the worlds leading companies. With speed, accuracy, simplicity Powerhouse delivers immediate quantifiable value. Faster results for analysts. Faster time to market for business managers.
To learn how Powerhouse can help unlock your data’s true potential request a live demonstration using your own data.
Script 2
Gavin – “Effectively targeting my audience can mean the difference between a highly successful campaign and a total failure. Especially when marketing to existing customers. There is a fine line between informing your customers of new products geared towards what they need and annoying those customers with offers that have little to do with what they want. As marketing director, this line means a great deal to me.”
This is the story of Gavin Thomas’ first experience with Powerhouse. While heading up a direct mail campaign targeting 20% of a multinational banks customers, Gavin knew the key to his success was getting his offer into the hands of those most likely to respond.
Gavin – “I initially turned to a team of experts from a leading business intelligence provider to define my audience. After several months of modeling they anticipated a 1.14% response rate. Sure it was 36% higher than our random test marketing results but I was still staring at a rate $83 per acquisition. My budget couldn’t float those type of numbers.”
To get the results he needed Gavin turned to Powerhouse. With its breakthrough modeling technology Powerhouse was able to produce superior models in a fraction of the time. Powerhouse’s model promised and delivered a 2.28% response rate reducing the cost per acquisition to $55 dollars, a full 25% lower than the results predicted by industry leading tools.
Gavin – “The results were extraordinary. Powerhouse allowed us to target our audience in a way that met my budget and got the response rate that I needed. At $55 per acquisition the campaign was a huge success.”
Powerhouse is quickly becoming the tool of choice for many of the worlds leading companies. By quickly delivering remarkably accurate predictive models Powerhouse is helping business managers deliver outstanding results when they are needed.
To learn how Powerhouse can help unlock your data’s true potential request a live demonstration using your own data. Todd – “The speed of powerhouse is a real benefit. The time my people save on tedious tasks like variable selection gets transferred directly to the analytical side of the work. The real value for us can be seen in the final product. We were able to learn things about our market in a week that no one else in our industry knows. That’s big”
Powerhouse is quickly becoming the predictive analytics tool of choice for many of the worlds leading companies. With speed, accuracy, simplicity Powerhouse delivers immediate quantifiable value. Faster results for analysts. Faster time to market for business managers.
To learn how Powerhouse can help unlock your data’s true potential request a live demonstration using your own data.
Script 2
Gavin – “Effectively targeting my audience can mean the difference between a highly successful campaign and a total failure. Especially when marketing to existing customers. There is a fine line between informing your customers of new products geared towards what they need and annoying those customers with offers that have little to do with what they want. As marketing director, this line means a great deal to me.”
This is the story of Gavin Thomas’ first experience with Powerhouse. While heading up a direct mail campaign targeting 20% of a multinational banks customers, Gavin knew the key to his success was getting his offer into the hands of those most likely to respond.
Gavin – “I initially turned to a team of experts from a leading business intelligence provider to define my audience. After several months of modeling they anticipated a 1.14% response rate. Sure it was 36% higher than our random test marketing results but I was still staring at a rate $83 per acquisition. My budget couldn’t float those type of numbers.”
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