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Project Main Details
Project Parameters
Script Details
Frame 1:
Hi, I’m Greg,
VFX: [introduce Greg]
and I’m here because of this:
VFX: [“Carpe Diem” in text comes up on screen next to Greg]
But we’ll get to that in a minute.
Ya know, I’ve seen traditional methods of consumer marketing…
VFX: [Consumer on screen with products being thrown at them as they dodge out of the way]
…guessing at how a consumer will behave… throwing your messages and tactics at them based on aggregate level demographic profiles… and farcical self-reported behaviors… (read sarcastically)
VFX: [Survey form on screen with an irritated consumer on the telephone and in big text, “How many times a year do you buy…”]
But, this can only get ya so far and you inevitably end up targeting consumers with no interest in your category.
VFX: [Piles of cash going through a paper shredder, or a tree shredder, throwing out confetti from the other end]
Frame 2:
Or, with **************, you can expect the unexpected, and market to our audience: the Anti-Demographic. (read like a big announcement, or a 1950’s horror movie title)
Direction: [Quick transition into this next paragraph – little pause]
You see, the uniqueness of our approach over at **************, is that we never guess at how a consumer will behave, because our consumers demonstrate their needs and interests to us, every day.
Direction: [Pick up pace of reading a bit]
VFX: [scrolling images of consumers enjoying their products… varied categories, all relating to *** categories] Audition script:
Frame 1:
Hi, I’m Greg,
VFX: [introduce Greg]
and I’m here because of this:
VFX: [“Carpe Diem” in text comes up on screen next to Greg]
But we’ll get to that in a minute.
Ya know, I’ve seen traditional methods of consumer marketing…
VFX: [Consumer on screen with products being thrown at them as they dodge out of the way]
…guessing at how a consumer will behave… throwing your messages and tactics at them based on aggregate level demographic profiles… and farcical self-reported behaviors… (read sarcastically)
VFX: [Survey form on screen with an irritated consumer on the telephone and in big text, “How many times a year do you buy…”]
But, this can only get ya so far and you inevitably end up targeting consumers with no interest in your category.
VFX: [Piles of cash going through a paper shredder, or a tree shredder, throwing out confetti from the other end]
Frame 2:
Or, with **************, you can expect the unexpected, and market to our audience: the Anti-Demographic. (read like a big announcement, or a 1950’s horror movie title)
........
Voice-Seeker Details
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