20X Marks the Start

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Project Main Details

20X Marks the Start 
Conversational tone, announcer read. Think Apple commercials voice over. Could have a slight southern accent, but not too over the top.

2012-10-20 09:06:05 GMT
2012-10-21 07:00:00 (GMT -06:00) Central Time (US & Canada) 
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0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far.
Voice123 SmartCast is seeking 50 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 0 audition(s) and/or proposal(s) so far.

Project Parameters

The Voice Actor should be located in:
Fixed - USD 250
Training, business presentations, sales, and web sites
288 words
English - USA and Canada
Young Adult Female OR Young Adult Male OR Middle Age Female OR Middle Age Male
• Audio files must be delivered via email AND
• Audio files must be delivered via FTP/Dropbox/Google Drive/cloud
• Deliver edited and finished voice tracks
The Voice Actor should have at least 5 years of experience in the voice industry.
This is a non-union project

Script Details

Could have a slight southern accent, but not too over the top.  
Welcome to the new ************

Who wears Wrangler****?

The new cowboy.

He’s between the 18 and 39 years old. He wants to look good and maintain his authenticity. And he wants a jean that works with all wearing occasions, whether he’s roping in the arena, or hanging out with friends.

Now that our *** consumer had an identity, we needed to give him a look.

Now that our ****consumer had an identity, we moved onto the product.

Introducing the new *************

We needed to get the word out.

We created ticketing.

Then we created in-store displays and POS.

Let’s take a closer look.

This is the************************. [please read like “oh” one]

Sits slightly below the waist, has a relaxed seat, thigh and knee and fits over boots.

With a patch on the back.

Next we needed to find the perfect cowboys to represent the new**************

Introducing *********

Now that we have our cowboys. We needed to show them off. So we put together an advertising campaign.

We rolled out a website and mobile website.

We also created web banners

And radio.

Then we moved on to a print campaign.

We included QR codes on the ads that allow consumers to scan to go to our *** mobile site to view a video about the new team members.

We created documentary videos that give the consumer a peek into the lives of our cowboys.

The new ************. Jeans made for in and out of the arena, supported by a fully integrated marketing campaign and a team of exciting new endorsees.

************. Long Live Cowboys. [Emphasis/enthusiasm on Long Live Cowboys] 
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