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Project Main Details
General description: First time radio commercial for company that installs new leather interiors into late model vehicles primarily to upgrade from cloth interiors. We have over 50 colors of top grain Italian leather available. Our company is part of a nationwide network of over 2,000 leather upgraders and all interiors come with a 3 year 36,000 mile national limited warranty. Other products include: seat comfort systems which have seat ventilators and heaters; suede and "exotics" seat inserts; 8-motor seat massage systems.
Current target market: auto dealerships exclusively via personal visits.
Proposed new target market: New and used car purchasers and sellers in the general public. Buyers of new vehicles with cloth interiors can upgrade to top quality leather for much less than upgrading through the auto manufacturer. Used vehicle burers can upgrade any vehicle from cloth to new leather. Sellers can increase the value of the vehicles being sold by upgrading to new leather.
Voice style: Male or female or both voice over professionals. Similar to auto dealer commercials, hard sell, urgency, "just gotta let you know about this new service" monologue or educational dialog.
Ideas:
Sep 27, 2004 13:53:08 (GMT -05:00) Eastern Time (US & Canada) Oct 04, 2004 00:00:00 (GMT -05:00) Eastern Time (US & Canada) No (click here to learn more about
Project Parameters
Script Details
2. Female or male speaking directly to listener
Other concerns: "install" may be a poor word to use for leather interiors although that is what we do. May be replaced with "upgrade", "leather upgraders", "auto leather professionals". The public is not commonly aware of such a service as Kendall's. We are not an upholstery repair shop and we don't sew the leather in-house, rather we order the interiors to match the customer's vehicle and install the interiors after we receive them from the manufacturer. The concern is to give a brief yet accurate or even educational description to the general public.
My company has never used radio and voice over before and I apologize if this is too general, I don't have a script at present time, but am looking for 30 or 60 seconds. I don't know what you mean by "how and where the audio should be recorded." My company has no recording equipment and I am completely unfamiliar with the process. I would prefer audio to be on CD delivered via Fedex unless there is a better option. Could you give an explanation of how your fees are determined?
Company website is http://www.kaleather.com
Please attach one of your produced demos.
Voice-Seeker Details
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