Project Main Details
• Audio files must be delivered via FTP/Dropbox/Google Drive/cloud
And they can’t be defined or categorized by one single piece of personal data.
For example, just because someone likes hiking, doesn’t mean they four wheel.
A baseball fan may not actually like beer.
Not all moms bake and drive minivans.
And not all people of the same age and gender care about the same things.
If you try to market to someone that way… it falls flat. You wind up communicating to a flimsy stereotype, instead of a real person.
140 Proof looks beyond stereotypes… because it knows your potential customers are unique individuals.
Our Blended Interest Graph connects what people say, see, and share across ALL of their social networks
All this social data paints a complete picture of who an individual is and what they're truly interested in.
Take these two guys: Ethan and Peter. From one dimension, they appear similar because they like the same sports team on Facebook.
But if we look deeper across ALL of their social activity, we’ll see that Ethan follows CNN on Twitter, posts pictures of niche wine labels, and checks into his local library.
…while Peter here Instagrams his best scuba photos, shares BBQ tips and recipes in his Google Plus circle, and shares classic hair metal videos on Facebook.
People aren’t defined by just one thing. By understanding who they are as individuals, you can show them ads they’ll actually like.
We observe billions of social actions every day and have profiled over 600 million social accounts. Bringing unprecedented insight to brand advertising… and connecting individuals to the things they love.
Your perfect audience is out there. Let 140 Proof introduce you.
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