July 21, 2005
Ensemble cast of actors, actresses, musicians and graffiti artists.
Atari, Inc. (Nasdaq: ATAR) and Marc Ecko today announced an incredible lineup of Hollywood voice over talent providing voices for the characters featured in the video game, Marc Ecko's Getting Up: Contents Under Pressure. Sean "P. Diddy" Combs, Rosario Dawson, Brittany Murphy, George Hamilton, Giovanni Ribisi, Adam West, Andy Dick, Charlie Murphy, The RZA, and Michael "M.C. Serch" Berrin will all add their voice to the first truly authentic video game based on urban culture and graffiti art. Hip-hop artist Talib Kweli who will voice Trane - the game's lead character - was announced earlier this year.
"Because the appeal of Marc Ecko's Getting Up: Contents Under Pressure transcends all preconceived demographics, it was important for us to work with voice over talent that would best represent the eclectic mix of characters found in New Radius," said Marc Ecko, Executive Creative Director for Marc Ecko's Getting Up: Contents Under Pressure "From the beginning, we set out to create a game that provides consumers with an unbelievable entertainment experience while opening a window into a sub-culture that has previously been ignored."
"Atari is committed to changing the way players interpret and interact with its games and Marc Ecko's Getting Up: Contents Under Pressure is an ideal example of that new direction," said Marc Metis, Senior Vice President of Marketing for Atari, Inc. "The inclusion of such a renowned mix of celebrity voice over talent is one small element that not only enhances the story-telling aspect of the game, but underscores the commitment of both Atari and *ecko unltd. in providing a completely compelling and entertaining video game."
The following celebrities will lend their considerable voice over talents to the game:
A broad-based action-adventure game inspired by graffiti's historically rich and diverse culture, Marc Ecko's Getting Up: Contents Under Pressure is the culmination of seven years of story and character development by Marc Ecko, the visionary behind several of today's most respected youth lifestyle brands.
Developed by The Collective, Marc Ecko's Getting Up: Contents Under Pressure is slated to release this fall for the PlayStation®2 computer entertainment system, the Xbox® video game and entertainment system from Microsoft, Windows and mobile platform by Glu Mobile.
Source: wire.ign.com