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It’s a new year, filled with new voice acting opportunities. If you want to maximize those opportunities you need a plan. Just like you wouldn’t set out on a road trip across the country without a map and directions, you’ll never succeed in voice over if you’re just blindly operating your voice over business from day to day.

If you aim at nothing, you’ll hit it every time!

I’m a big believer in setting goals. I do it every year and I revisit and re-evaluate those goals several times throughout the year to make sure I’m still on track. Goals offer a great source of motivation and direction. And each time you put a checkmark beside one of your goals, it gives you the drive to complete the next one!

In a business course I took, I learned about setting SMART Goals. If you’ve never done it before, here’s how.

voice acting goals

S.M.A.R.T. Goals

S – Specific: Make your goals very specific. Don’t say, “I want to buy a new microphone.” Say, “I’ll buy a Neumann U87.” Don’t say,  “I want to expand my voice over business.” Say, “I will make $1,000 more each month.”

M – Measurable: If you can’t measure your goals how will you ever know if you achieve them? Don’t say, “I want to submit more auditions.” Say, “I’ll submit 5 or 10 or 15 a day.” Don’t say, “I’ll send out more demos.” Say, “I’ll send out 20 demos each month.”

A – Attainable: Don’t set easy goals. Set goals that’ll stretch you. That said, you also need to make sure you set goals you can actually achieve. For example, if you’re new to the voice over business saying, “I want to become the voice of CBS” isn’t likely attainable. Saying, “I will voice a commercial that will air on my local CBS affiliate” is more attainable.

R Relevant: Making a goal to get on the treadmill or workout for 30 minutes each day before noon is a specific, measurable, attainable and timely goal. But is it a relevant goal? If your desire is to expand your voice over business or improve your voice acting skills, it’s important to set goals that have that connection. For example, “I will submit 5 auditions, send out 1 demo and prospect for 5 new client leads each day by 3pm.”

T – Timely: Goals must have deadlines. When you know what day the milk will expire, you’ll make sure you drink it before that date. You don’t want to waste it. Goals work the same way. If we don’t set a deadline, we’re less likely to achieve them. Personally, I have daily, weekly, monthly and years goals. You can do the same. Just make sure you set an expiration so you don’t procrastinate and are more motivated to achieve them.