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What do Voice Seekers want?

voice actor storm troopers

That’s the million dollar question, right? When you’re filling out your Voice123 profile and choosing the keywords that describe your voice, you want to make sure you’re using the same terminology as potential clients.

Voice Seekers’ Most Used Keywords

We took the project descriptions from thousands of Voice123 projects and found that these were the words that came up most often:

Voice123 Most Used Keywords

You can see, of course, that “male” and “female” are prominent, but check out the other words that get used most often:

  • conversational – Before we even ran the query, I knew this word was going to be there. This is the most requested style of delivery and also the most difficult (I think). Sounding “real” is important to our clients and it’s important to practice and get training on how to sound like the “guy or gal next door.”
  • friendly – This goes along with the “conversational” style of read. It’s very rare that clients request a huge, over the top announcer style. They are looking for someone to sound like a trusted friend.
  • confident – Of course, you have to sound like you know what you’re talking about! You are, after all, the voice of authority, whether it’s a commercial script, training video, phone system, anything.
  • announcer – Sometimes a client does want a more “announcer” sort of style, but it’s not always the big, booming reads. Sometimes it’s more of a “medium sell.” Here’s some tips on that style of delivery.
  • professional – I think that what clients are really saying when they use this word is that in addition to a great voice talent, they are also looking for high quality audio recording capabilities as well. Make sure your studio can deliver the audio quality advertised on your demos!
  • accent – Many projects request that the voice actor have a particular accent. Unless the project asks specifically for a character voice (i.e. videogame or animation), they want a native accent. If you do not have the native accent requested, you should not audition for that project. It will be a waste of your time, could lead to a bad ranking from that voice seeker for you, and frustrate the client.

Hope this helps you understand our voice seekers a bit better!

Did we miss some? What are some terms you see voice seekers using?