PostT – How to make a promo video that engages audiences

Promotional videos are a dynamic combination of stunning visual effects, inspiring background music, and motivational voice over narration. Like Avengers Prime (a high-powered superhero combo of Iron Man, Thor, and Captain America), this impressive trio works together to promote different products/services to customers, creating a higher sales rate. However, a promo video ranges from less than 60 seconds to a few minutes, so it must be direct, structured, and engaging. But these videos are also versatile enough to be used at exhibitions, business conferences, or on different online and social media sites.

Here’s an example: Instead of running around dishing out pamphlets at a conference, you can set a screen at your company booth and play a video promo of how your product/service differs from competitors. That way, the combination of colorful images, music, and captivating voice over all work together to attract the attention of passers-by. The result? Rather than having to seek out customers, the video promo draws them right to you. And when they take a pamphlet of their own initiative, they’re more likely to share it with their personal/business circle.