In this post, we want to present you an incredibly valuable resource. It provides a significant opportunity for everyone in the business to learn about fair rates. David Toback and The Global Voice Acting Academy team built this guide to help anyone interested in the voice over industry to find out how to get the best out of every business relationship. This guide is for voice talents as much as for voice seekers or anyone else interested in doing business with a professional voice actor. You’ll find the guide useful, but to get the most out of it, you should apply it to every business you do. You can also come back to it for reference as needed; the GVAA team will keep it updated.
We encourage you to enjoy it and use it! You’ll definitely see its value.
The Global Voice Acting Academy not only provides industry-leading voice over education and demo production, but is also an advocate for fair rates, leading the movement for industry rate standards. The GVAA has made it part of its mission to provide fair rate education and awareness to the voice over industry. To that end, the concept and execution of an industry standard rate guide took place, culminating with the development of the GVAA Rate Guide.
We collaborated with various industry professionals with years of experience – voice talent, agencies, casting directors and rosters – and other reliable industry rate resources, such as the SAG-AFTRA rates card, spanning the many areas of the Professional Voice Over Industry. Numerous rates were obtained and compiled, generating standard rates for the different genres of voiceover.
The goal of the GVAA Rate Guide is to educate voice talent, as well as voice seekers, what fair rates are, impress upon the importance of fighting for fair rates, and provide a medium for fair rate standards to take shape. With the overwhelming interest, adoption, and support from the VO Community, the Rate Guide quickly blossomed in size and scope – adding usage options, market rate data, best practices, and international rates to name a few.
We are now proud to say that voice talent across the world are using the GVAA Rate Guide to help quote their projects and educate their clients on fair rate standards. Recently, it has been referred to as the Industry Standard for rates, and we couldn’t be happier! We have even received rates success stories from voice talent using the Rate Guide to negotiate rates and understand their value! Talent have been so impressed with the Guide that after the release of our free Rate Guide embed, several have put the GVAA Rate Guide directly on their websites. (See below for information on how to get the embed code.)
If this is your first time hearing about or seeing the GVAA Rate Guide, it can be a little overwhelming – there’s a LOT of information packed into it. To give you a hand, we decided to make the following “Guide to the Rate Guide”:
How to Read the GVAA Rate Guide
The Rate Guide is broken down into VO categories and subsections within each category. Here are few examples:
- Commercial – TV, Radio, Online, Internet Streaming
- TV/Radio – National, Regional, Local
- Promo/Imaging – Radio, TV, Trailers
- Non-Broadcast – Narration, Corporate Videos, Industrial Narration, Medical Narration
Within each category and subsection, rates are listed based on job type, job length, type of usage, and usage length (buyout).
- Commercial – job types refer to the geographic reach of the spot in terms of the usage length.
- National TV – 1 Year Buyout
- Local Cable – 1 Year Buyout
- Internet & TV Broadcast – 8wk, 6mo, and 1yr usage
- Non-Broadcast – job types are similar so we break rates down by job length and usage
- Corporate Video Narration – 1-2min video, 3-5 min video
- Narration – 0-5mins, 5-10mins, etc.
- E-Learning – Per Finished Min (PFM) & Per Finished Word (PFW)
This convention repeats through the different VO categories, allowing for relevant adjustments based on category content.
Most category rates are shown on a Low/Average/High scale. Some categories don’t have that much variance, so those are listed as “Standard Rates.” In this listing, industry standards are given, and include a range where appropriate. We realize that talent have different levels of proficiency and business models, so we implemented a rate floor and ceiling. This allows flexibility when quoting, empowers talent to take control of their worth, and gives the talent confidence that they are quoting a fair rate that doesn’t diminish their value or the value of the VO industry.
Notes with pertinent information regarding each category, subsection, job types, etc., are included as well. These usually focus on usage rights.
The International market is tricky, but we offer rates for the most common types of VO work in different International regions. A “Best Practices” section highlights some business practices to consider when doing International work.
Finally, the “General Rules of Thumb” section offers some basic VO business insight directed at talent who are newer to the industry.
There you have it! Remember, our rate guide is a live document and is always evolving and improving! If you have rate information you’d like to contribute, questions about the GVAA Rate Guide itself, or would like the embed code for your website, please email email@example.com.
Be on the lookout for our upcoming YouTube series that goes in-depth into each category of the GVAA Rate Guide! We’ll be featuring some of our own GVAA coaches and even some special guests!
Chief Financial Officer, Global Voice Acting Academy