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Hard Sell Souvlaki – The Aggressive Read

Ingredients:

  • One BIG announcement
  • One aggressive talent or broadcaster
  • One studio that can record LOUD volumes
  • One powerful read

If these ingredients are mixed up JUST RIGHT – this can be a very effective read.  This takes a combination of a good script and a really good, well-rounded performer.

monster truck voice over read

Need inspiration for the hard sell? Think, “SUNDAY, SUNDAY, SUNDAY!”

BUY BUY BUY!

That’s all you heard in the 80s.  Ads and infomercials pushed you into buying furniture, stereo equipment, sporting goods, and who knows what else!  We still hear this read today, but it’s not usually done on a HIGH budget project.  It’s rare you hear a high-end company using this style of character, but it’s common in the medium scale market.  Think of it this way, if you’re confident about what you’re selling, you don’t need to prove it to anyone and the hard sell read is usually very pushy.

While we don’t use the terms soft sell, hard sell, medium sell etc. anymore, the styles of reads are still heard today. Instead of thinking of your deliveries in styles, start thinking of them in terms of characters.  Your “hard sell” characters are most commonly heard in men – but ladies, I’m living proof that you can do it too – you just have to create more butchy characters.  Wrestlers, sports announcers, loud construction workers, truckers, rock stars (one of my hard sell characters is inspired by Joan Jett), or hard core biker, etc.

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I’m just getting in character for my next “hard sell” read.

The key to a good hard sell is not just reading it hard, but actually meaning it because it’s the way you feel about it.  If you’re yelling at me to buy a car, it’s because you’re an intense person, or you’re sick of me asking you for a ride.  Part of being a voice actor is finding realism in very unrealistic situations. Perhaps you don’t yell at people to buy a car, but this guy/girl DOES!  So quit judging, give in, and find a way to take us on a journey.

There is always a way to add the realism to the spot.  Knowing whether the clients wants it more old school or more realistic, is another matter entirely  – so give them both a try.  What could it hurt?

Here’s an example of a “hard sell”:

 

debmunro

 

Until next time!

All my best,

VO Chef Deb

www.VOChefDeb.com

(New site coming soon)

photo credit: ATOMIC Hot Links via photopin cc
photo credit: “Bikers VII” by Mattia Panciroli