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Sweet Girl with Kitty

This is the third post in a series of “Voice Over Recipes” from  Voice Over Chef Deb Munro. Check out the other two: Mastering the Medium Sell and Mastering the Hard Sell.

The Soft Bake – Recipe for voicing a soft sell


  • One heartfelt, intimate message
  • One realistic voice actor/broadcaster
  • One Studio set up – with great quality
  • One intimate read

Once these ingredients are combined just right, the soft sell will come out with all it’s organic flavor and get the results the clients need.

What is a “soft sell?”

Many people they think of whispering or being quiet when they hear “soft sell.”  We don’t really hear clients use old school terms like Soft Sell, Medium Sell etc., and we don’t want you to think in the terms of sells, but let’s look at intimate reads and create our intimate characters.

The soft sell is usually a message where they want to either tear at your heart strings, like a Public Service Announcement (PSA), or they just want to get intimate with you.  This can wear many hats of course as there are many different variations to this style of campaign.

Letting go of “broadcasting”

This is usually where the actor will do well and the broadcaster will have a harder time.  Broadcasters and theatre performers are taught to project out.  So being intimate feels like they are doing nothing or it’s just not enough, so they will judge it as they are doing it.

Anytime you are judging anything you are doing, you can’t truly be in character.  We actually have to let go and allow ourselves to feel intimate in that moment to TRULY mean what we are saying and lure people.  Sometimes, it will need to be done without sexuality, while sometimes they may want it more sensual.  There is a difference between being cuddled and being sensual.  Again, the client may have many different interpretations of “soft.”

Here’s an example of a “soft sell” read: 

Characters you can use to inspire your soft sell

caring characters in voice overA great example of characters to create for soft sell are your delicate nurses, innocent people, naive people, strong whispery type sci-fi character (delicate queen for the girls), conjure up any soft spoken character.  They can still be confident – because they are the experts, but they are more delicate in how they handle things.

There is much more to learn, but I hope this gives you a head start

Until next time,

All my best
VO Chef Deb
My Voice, Mixed Your Way


photo credit: Etolane via photopin cc

photo credit: Rosie O’Beirne via photopin cc